Odeon Haymarket

Fribourg & Treyer was a British snuff manufacturer and retailer. It was founded by Mr Fribourg in 1720 at 34 Haymarket, London. They were famous for retailing Turkish tobacco. The business became Fribourg & Treyer, after the German-born Gottlieb Treyer married Mrs Martha Evans whose family had already entered into the business. They sold cigars and snuff and (from at least as early as 1852) cigarettes. Up to 1820, ninety per cent of the sales was snuff and only ten per cent tobacco. It was then fashionable to keep different snuffs for different times of day, and some fastidious people kept a special room for storing them. A very fine Adam screen of about 1750, still containing much of the original glass, divides the old part of the shop from the expansion at the back. In 1912 33 Haymarket was added to the premises when Burberry's relocated.Customers included David Garrick, King George IV, and Beau Brummell.The business closed in 1981. However, 34 Haymarket is a Grade II* listed building and the intact facade still exists. Nowadays, Wilsons of Sharrow, based in Sheffield, produces snuff under the F&T brand.

The Horses of Helios, also known as The Four Bronze Horses of Helios, is a bronze sculpture of four horses by Rudy Weller. It is one half of a commission installed in 1992 when the adjacent Criterion Theatre was refurbished. The other half, the Daughters of Helios or Three Graces, is a sculpture of three women leaping off the building six stories above. The Horses of Helios comprises three bronze elements with dark patina: one pair of horses weighing approximately 4 tons, and two single horses. The four rearing horses appear to be bursting from the water of a fountain. It depicts Aethon, Eous, Phlegon, and Pyrois - the four horses of Helios, Greek god of the sun.The sculpture was installed in 1991 in a fountain under a canopy at the base of the building at 1 Jermyn Street, on the corner where Piccadilly meets Haymarket, near Piccadilly Circus in London. The building is adjacent to the Criterion Theatre, and was installed when the theatre was refurbished. The Daughters of Helios or Three Graces depicts the three Charites - Aglaea, Euphrosyne, and Thalia - who in some accounts are the daughters of Helios and the naiad Aegle. The three female figures are made from gold-leaf-covered aluminium. They are installed at roof level, as if leaping off the 6th floor of the building immediately above the horses below.

Coventry Street is a short street in the West End of London, connecting Piccadilly Circus to Leicester Square. Part of the street is a section of the A4, a major road through London. It is named after the politician Henry Coventry, secretary of state to Charles II. The street was constructed in 1681 for entertainment and retail purposes, and acquired a shady character with numerous gambling houses and a reputation for prostitution. This changed during the late 19th century, with the establishment of several music hall outlets including the London Pavilion, the Prince of Wales Theatre and the Trocadero Music Hall. In the 20th century, it became known for its high-traffic restaurants, including the first J. Lyons and Co. and the first premises of the seafood restaurant Scott's. It was also popular for its nightclubs, and was the original location of the Flamingo Club.

The London Trocadero was an entertainment complex on Coventry Street, with a rear entrance in Shaftesbury Avenue, London. It was originally built in 1896 as a restaurant, which closed in 1965. In 1984, the complex reopened as an exhibition and entertainment space. It became known for the video-game oriented SegaWorld attractions which were added in 1996, and later downscaled and renamed to "Funland" before its closure in 2011. Part of the building was opened as a hotel in 2020. The complex incorporates separate historic London buildings, including the old London Pavilion Theatre (a former venue for the Palace of Varieties), the New Private Subscription Theatre, the Royal Albion Theatre, the Argyll Subscription Rooms, the Eden Theatre and the Trocadero Restaurant. The name Trocadero indirectly derives from the Battle of Trocadero in 1823, through the Palais du Trocadéro in Paris, named after the French victory. Since at least 1919, the Trocadero has been abbreviated to the Troc or Chicarito, and under that name it appears in a poem by John Betjeman.

The Comedy Store is a comedy club located in Soho, London, England, opened in 1979 by Don Ward and Peter Rosengard.

Tiger Tiger is a chain of British nightclubs which is owned by Novus Leisure. The chain has five branches located in Cardiff, Portsmouth, Manchester, Newcastle and two venues in London. Each branch has several bars, a restaurant and several dance floors, and its own unique décor.The chain had another branch in Leeds, but on 22 September 2018, Tiger Tiger announced on their official Facebook page that the branch would close the following day. The chain’s flagship branch, and the first to open (in December 1998), is on Haymarket in Central London. It is also the largest branch, with four floors covering some 18,000 sq ft (1,700 m2) of floor space. Tiger Tiger London has one restaurant, four large dance floors and five bars. Each dance floor plays different types of music. It was outside this club on 29 June 2007 that the first of two unsuccessful car bombs was discovered and made safe.

The Criterion Theatre is a West End theatre at Piccadilly Circus in the City of Westminster, and is a Grade II* listed building. It has a seating capacity of 588.

The Great Victorian Way was an unbuilt infrastructure project, plans for which were presented to the Parliamentary Select Committee on Metropolitan Communications by its designer Joseph Paxton in June 1855. It would have consisted of a ten-mile covered loop around much of central and west London, integrating a glass-roofed street, railways, shops and houses. Three river crossings – two on the main loop and one on a branch – would have continued the arcade, creating inhabited bridges. The structure was closely modelled on Paxton's own Crystal Palace. The proposal was sympathetically received by the committee, and also endorsed by Prince Albert prior to the passing of an act of Parliament authorising its construction, but ultimately abandoned on grounds of cost when the Great Stink of 1858 caused all London's infrastructure attention and funds to be devoted to the creation of a functioning sewer network system designed by Sir Joseph Bazalgette. The later, less ambitious Circle line roughly followed the route of The Great Victorian Way and produced some of its transport benefits.

St James's is a central district in the City of Westminster, London, forming part of the West End. In the 17th century the area developed as a residential location for the British aristocracy, and around the 19th century was the focus of the development of gentlemen's clubs. Once part of the parish of St Martin in the Fields, much of it formed the parish of St James from 1685 to 1922. Since the Second World War the area has transitioned from residential to commercial use. St James's is bounded to the north by Piccadilly and Mayfair, to the west by Green Park, to the south by The Mall bounding St. James's Park, and to the east by Haymarket.

Amora London was a European touring exhibition dedicated to love, relationships and sexual wellbeing.Covering nine zones, London Amora London was the world's first visitor attraction dedicated to these themes. The first city toured was London in England, where Amora ran for 15 months starting April 2007 and was located near Piccadilly Circus in Coventry Street, central London.Media reports in the United Kingdom from reputable sources such as the BBC discussed the event, leading to titles such as, "Let's Talk Sex In The City" (in reference to the HBO series Sex and the City).International art dealer of DCA Fine Art, Delia Cabral, was heavily involved in the production of this exhibition.

The Almost Free Theatre was an alternative and fringe theatre set up by American actor and social activist E. D. Berman in 1971 in Rupert Street, Soho, London.Audiences paid what they could afford, but at least one penny. It also pioneered the lunchtime performance, which bought in a whole new audience. The theatre staged seasons, including the first season of gay plays in Britain, the first women's season, a Jewish season, an anti-nuclear season and a season to mark the 1976 American Bicentennial. There were readings of John Arden and Margaretta D'Arcy's controversial The Non-Stop Connolly Show (1976) on Irish politics. Numerous individual new plays by writers Mike Stott, Henry Livings, Michael Stevens, Wolf Mankowitz and Edward Bond were performed. Tom Stoppard developed several of his key one-act plays here, including After Magritte and Dogg's Hamlet, Cahoot's Macbeth. His highly successful Dirty Linen and New-Found-Land went on to transfer from the Almost Free to run for four-and-a-half years at the Arts Theatre.

Piccadilly Circus is a London Underground station located directly beneath Piccadilly Circus itself, with entrances at every corner. Located in Travelcard Zone 1, the station is on the Piccadilly line between Green Park and Leicester Square and on the Bakerloo line between Charing Cross and Oxford Circus.