The Horses of Helios

The Odeon Haymarket was a cinema on Haymarket, London. Three cinemas occupied the site between 1925 and 1996, predecessors being Capitol Cinema (1925–1936) and Gaumont Haymarket (1937–1959). It became the Odeon Haymarket in 1962, before closing in 1996.

Amora London was a European touring exhibition dedicated to love, relationships and sexual wellbeing.Covering nine zones, London Amora London was the world's first visitor attraction dedicated to these themes. The first city toured was London in England, where Amora ran for 15 months starting April 2007 and was located near Piccadilly Circus in Coventry Street, central London.Media reports in the United Kingdom from reputable sources such as the BBC discussed the event, leading to titles such as, "Let's Talk Sex In The City" (in reference to the HBO series Sex and the City).International art dealer of DCA Fine Art, Delia Cabral, was heavily involved in the production of this exhibition.

The London Pavilion is a building on the corner of Shaftesbury Avenue and Coventry Street on the north-east side of Piccadilly Circus in London. It is currently a shopping arcade and part of the Trocadero Centre.

The Great Victorian Way was an unbuilt infrastructure project, plans for which were presented to the Parliamentary Select Committee on Metropolitan Communications by its designer Joseph Paxton in June 1855. It would have consisted of a ten-mile covered loop around much of central and west London, integrating a glass-roofed street, railways, shops and houses. Three river crossings – two on the main loop and one on a branch – would have continued the arcade, creating inhabited bridges. The structure was closely modelled on Paxton's own Crystal Palace. The proposal was sympathetically received by the committee, and also endorsed by Prince Albert prior to the passing of an act of Parliament authorising its construction, but ultimately abandoned on grounds of cost when the Great Stink of 1858 caused all London's infrastructure attention and funds to be devoted to the creation of a functioning sewer network system designed by Sir Joseph Bazalgette. The later, less ambitious Circle line roughly followed the route of The Great Victorian Way and produced some of its transport benefits.

Piccadilly Circus is a London Underground station located directly beneath Piccadilly Circus itself, with entrances at every corner. Located in Travelcard Zone 1, the station is on the Piccadilly line between Green Park and Leicester Square and on the Bakerloo line between Charing Cross and Oxford Circus.

Fribourg & Treyer was a British snuff manufacturer and retailer. It was founded by Mr Fribourg in 1720 at 34 Haymarket, London. They were famous for retailing Turkish tobacco. The business became Fribourg & Treyer, after the German-born Gottlieb Treyer married Mrs Martha Evans whose family had already entered into the business. They sold cigars and snuff and (from at least as early as 1852) cigarettes. Up to 1820, ninety per cent of the sales was snuff and only ten per cent tobacco. It was then fashionable to keep different snuffs for different times of day, and some fastidious people kept a special room for storing them. A very fine Adam screen of about 1750, still containing much of the original glass, divides the old part of the shop from the expansion at the back. In 1912 33 Haymarket was added to the premises when Burberry's relocated.Customers included David Garrick, King George IV, and Beau Brummell.The business closed in 1981. However, 34 Haymarket is a Grade II* listed building and the intact facade still exists. Nowadays, Wilsons of Sharrow, based in Sheffield, produces snuff under the F&T brand.

Coventry Street is a short street in the West End of London, connecting Piccadilly Circus to Leicester Square. Part of the street is a section of the A4, a major road through London. It is named after the politician Henry Coventry, secretary of state to Charles II. The street was constructed in 1681 for entertainment and retail purposes, and acquired a shady character with numerous gambling houses and a reputation for prostitution. This changed during the late 19th century, with the establishment of several music hall outlets including the London Pavilion, the Prince of Wales Theatre and the Trocadero Music Hall. In the 20th century, it became known for its high-traffic restaurants, including the first J. Lyons and Co. and the first premises of the seafood restaurant Scott's. It was also popular for its nightclubs, and was the original location of the Flamingo Club.

Madame Tussaud's Rock Circus (August 1989 – September 2001), was a walk-through exhibition celebrating the history of rock and pop music, featuring its major figures recreated in wax. It was located at the top four floors of the then-newly refurbished London Pavilion building at Piccadilly Circus, London. Predominantly British artists featured, but many American artists were also included. The attraction told the story of rock and pop from the 1950s to the then-present day by using videos, music, narration and audio-animatronic figures.

The Criterion Theatre is a West End theatre at Piccadilly Circus in the City of Westminster, and is a Grade II* listed building. It has a seating capacity of 588.

The London Trocadero was an entertainment complex on Coventry Street, with a rear entrance in Shaftesbury Avenue, London. It was originally built in 1896 as a restaurant, which closed in 1965. In 1984, the complex reopened as an exhibition and entertainment space. It became known for the video-game oriented SegaWorld attractions which were added in 1996, and later downscaled and renamed to "Funland" before its closure in 2011. Part of the building was opened as a hotel in 2020. The complex incorporates separate historic London buildings, including the old London Pavilion Theatre (a former venue for the Palace of Varieties), the New Private Subscription Theatre, the Royal Albion Theatre, the Argyll Subscription Rooms, the Eden Theatre and the Trocadero Restaurant. The name Trocadero indirectly derives from the Battle of Trocadero in 1823, through the Palais du Trocadéro in Paris, named after the French victory. Since at least 1919, the Trocadero has been abbreviated to the Troc or Chicarito, and under that name it appears in a poem by John Betjeman.

The Criterion Restaurant is an opulent restaurant complex facing Piccadilly Circus in the heart of London. It was built by architect Thomas Verity in Neo-Byzantine style for the partnership Spiers and Pond, which opened it in 1873. Apart from fine dining facilities it has a bar. It is a Grade II* listed building and is among the most historic and oldest restaurants in the world.In the first Sherlock Holmes story, A Study in Scarlet, Dr. Watson is told of his prospective roommate after he meets a friend at the Criterion.

Lillywhites is a sports retailer based at Piccadilly Circus, London, United Kingdom. It is a division of Frasers Group.