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White Stag sign

1940 establishments in OregonBuildings and structures completed in 1940Buildings and structures in Portland, OregonIndividual signs in the United StatesLandmarks in Oregon
Northwest Portland, OregonOld Town ChinatownPortland Historic Landmarks
Portland Oregon White Stag sign at dusk
Portland Oregon White Stag sign at dusk

The White Stag sign, also known as the "Portland Oregon" sign, is a lighted neon-and-incandescent-bulb sign located atop the White Stag Building, at 70 NW Couch Street in downtown Portland, Oregon, United States, facing the Burnside Bridge. The sign faces westbound traffic as it enters downtown Portland coming across the Willamette River. The sign was acquired by the City of Portland in September 2010, and the lettering was changed to read "Portland Oregon" in November 2010.During Christmas, the nose of the stag glows red in imitation of Rudolph the Red-Nosed Reindeer, and by the 1970s that feature had contributed to the sign's popularity as a local landmark. The sign was designated a City of Portland Historic Landmark in 1977. In 2014, Willamette Week referred to the "famous White Stag sign" as "one of the most instantly recognizable parts of the Portland skyline".Since its installation in 1940 the sign has carried various messages and animations, generally advertising Portland companies, the longest-lasting version being for White Stag Sportswear, from 1957 until 1997.

Excerpt from the Wikipedia article White Stag sign (License: CC BY-SA 3.0, Authors, Images).

White Stag sign
West Burnside Street, Portland Old Town

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Wikipedia: White Stag signContinue reading on Wikipedia

Geographical coordinates (GPS)

Latitude Longitude
N 45.523386111111 ° E -122.67051944444 °
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Address

White Stag Building (Hirsch-Weiss Building)

West Burnside Street 67
97209 Portland, Old Town
Oregon, United States
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Portland Oregon White Stag sign at dusk
Portland Oregon White Stag sign at dusk
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