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Leaders of the World sign

1910 establishments in New York City1912 disestablishments in New York (state)Advertising structuresBroadway (Manhattan)History of New York City
Midtown Manhattan
The Leaders of the World, Popular Electricity
The Leaders of the World, Popular Electricity

Leaders of the World (alternate title: The Fiery Chariot Race in New York) was an electric advertising sign in New York City from 1910 to 1912 and one of the largest in New York City when it was built. It displayed an animated scene of a Roman chariot race along with a text message for the advertiser. The sign began operation on July 19, 1910, and was destroyed in a storm on February 22, 1912. The sign's manufacturer ran an international contest to solicit marketing ideas. It was not a commercial success, but there were references to it in F. Scott Fitzgerald's writings.

Excerpt from the Wikipedia article Leaders of the World sign (License: CC BY-SA 3.0, Authors, Images).

Leaders of the World sign
New York Manhattan

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N 40.752527777778 ° E -73.987138888889 °
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New York, Manhattan
New York, United States
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The Leaders of the World, Popular Electricity
The Leaders of the World, Popular Electricity
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Greenwich Savings Bank Building
Greenwich Savings Bank Building

The Greenwich Savings Bank Building, also known as the Haier Building and 1356 Broadway, is an office building at 1352–1362 Broadway in the Midtown Manhattan neighborhood of New York City. Constructed as the headquarters of the Greenwich Savings Bank from 1922 to 1924, it occupies a trapezoidal parcel bounded by 36th Street to the south, Sixth Avenue to the east, and Broadway to the west. The Greenwich Savings Bank Building was designed in the Classical Revival style by York and Sawyer. The exterior, wrapping around the three sides of the building, consists of a base of rusticated stone blocks, atop which are Corinthian-style colonnades. Structurally, the building consists of a steel frame. Inside is an elliptical banking room with limestone Corinthian columns, granite walls, a marble floor, and a coffered, domed ceiling with a large skylight. The bronze tellers' screens contain sculptures of Minerva (symbolizing wisdom) and Mercury (representing commerce). The Greenwich Savings Bank Building opened in May 1924 and operated as the headquarters of that bank until 1981. Afterward, the building was occupied by other banks for two decades. The building was purchased by Chinese appliance company Haier in 2001 and soon afterward was renamed for Haier. The banking space was turned into an event space called Gotham Hall, while Haier occupied the basement through 2014. The building's facade and lobby were made New York City designated landmarks in 1992, and the building was added to the National Register of Historic Places in 2005.