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Bekins Storage Co. Roof Sign

1926 establishments in CaliforniaBillboardsBuildings and structures completed in 1926Buildings and structures on the National Register of Historic Places in Pasadena, CaliforniaCommercial buildings on the National Register of Historic Places in California
Individual signs in the United StatesIndividual signs on the National Register of Historic PlacesLos Angeles County, California Registered Historic Place stubsU.S. Route 66 in California
Bekins Storage Co. Roof Sign 2013 02
Bekins Storage Co. Roof Sign 2013 02

The Bekins Storage Co. Roof Sign is a rooftop sign in Pasadena, California, which originally advertised the Bekins Storage Company. The sign was erected in 1926 and converted to a neon sign in 1929. Located 60 feet (18 m) above the ground at the top of the Bekins Storage Company building, the sign was designed to attract the attention of drivers of Fair Oaks Avenue, which was part of U.S. Route 66 from 1926 until 1940. The sign is now the only surviving large rooftop sign from before World War II in Pasadena, and one of few remaining signs of any type from the period. Similar signs are now banned by Pasadena law, though signs from before 1960 are exempted and listed on a city register. The sign was later renovated to promote the A. American Storage Co. and now advertises Public Storage.The sign was added to the National Register of Historic Places on October 15, 1997.

Excerpt from the Wikipedia article Bekins Storage Co. Roof Sign (License: CC BY-SA 3.0, Authors, Images).

Bekins Storage Co. Roof Sign
South Fair Oaks Avenue, Pasadena

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Latitude Longitude
N 34.137222222222 ° E -118.15 °
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South Fair Oaks Avenue 490
91105 Pasadena
California, United States
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Bekins Storage Co. Roof Sign 2013 02
Bekins Storage Co. Roof Sign 2013 02
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Huntington Health, an Affiliate of Cedars-Sinai is a 544-bed, not-for-profit hospital in Pasadena, California. The hospital originally opened as Pasadena Hospital, though the official name of the hospital is Pasadena Hospital DBA (doing business as) Huntington Memorial Hospital, known locally as HMH, Huntington Hospital or (colloquially known as) Huntington. In the 1930s Pasadena Hospital was awarded two million dollars from the estate of Henry Edwards Huntington, a Southern California businessman and booster, and as a result, the common name of the hospital was changed. Only six years younger than Pasadena itself, Huntington Hospital has grown with the community they serve. Their 24/7 specialist coverage ensures a hospital-based physician (hospitalist) is always available at the hospital for patients who need general, obstetrical or critical care. And as a leader in nursing care, they are one of only 10% of hospitals nationwide to have achieved Magnet designation, the gold standard in nursing. Huntington is home to the largest emergency department and only level-II trauma center in the San Gabriel Valley – providing access to lifesaving emergency and trauma care 24/7. Their Family Birth Center and level-III neonatal intensive care unit (NICU) give babies the safest start to life. Leading cancer care, cardiology services, orthopedic care and advanced robotic surgery — among many other health care services — are available.