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1501 Broadway

1927 establishments in New York CityArt Deco architecture in ManhattanArt Deco skyscrapersBroadway (Manhattan)New York City Designated Landmarks in Manhattan
Office buildings completed in 1927Seventh Avenue (Manhattan)Skyscraper office buildings in ManhattanTimes Square buildingsUse mdy dates from November 2021
USA NYC Paramount Building
USA NYC Paramount Building

1501 Broadway, also known as the Paramount Building, is a 33-story office building on Times Square between West 43rd and 44th Streets in the Theater District neighborhood of Manhattan in New York City. Designed by Rapp and Rapp, it was erected from 1925 to 1927 as the headquarters of Paramount Pictures. The building is designed in the Art Deco style, with Beaux-Arts influences. The office wing on Times Square contains numerous setbacks as mandated by the 1916 Zoning Resolution, while the rear wing housed the Paramount Theatre from 1926 to 1967. Newmark & Company owns 1501 Broadway. The facade is mostly designed with brick walls, though the first five stories are ornamented with limestone piers. The main entrance is on 43rd Street. There is also a five-story arch on Broadway, facing Times Square, which leads to a Hard Rock Cafe; it is an imitation of the former Paramount Theatre entrance. Atop the building is a four-faced clock, with two large faces and two small faces, as well as an illuminated globe that could display the time. The ground floor historically had an ornate lobby leading to the theater, which had 3,664 seats over four levels. The modern building contains office space in both the original office wing and the theater wing. Paramount predecessor Famous Players-Lasky proposed the theater in 1922, but Rapp and Rapp had revised the plans to include an office tower by 1924. The theater opened on November 19, 1926, though the offices did not open until the following year. The clock and globe on the roof were blacked out during World War II. A group led by David Rosenthal converted the theater to offices in 1967 and removed the theater's original arch. The Paramount Building's facade became a New York City designated landmark in 1988. The arch, clock, and globe were restored starting in the late 1990s, and the main entrance was relocated in another renovation in the 2010s.

Excerpt from the Wikipedia article 1501 Broadway (License: CC BY-SA 3.0, Authors, Images).

1501 Broadway
Broadway, New York Manhattan

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Latitude Longitude
N 40.757222222222 ° E -73.986388888889 °
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1501 Broadway (Paramount Building)

Broadway 1501
10036 New York, Manhattan
New York, United States
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paramountbuilding.com

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USA NYC Paramount Building
USA NYC Paramount Building
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Nearby Places

Times Square
Times Square

Times Square is a major commercial intersection, tourist destination, entertainment center, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue and 42nd Street. Together with adjacent Duffy Square, Times Square is a bowtie-shaped space five blocks long between 42nd and 47th Streets. Brightly lit by numerous billboards and advertisements, it is sometimes referred to as "the Crossroads of the World", "the Center of the Universe", "the heart of the Great White Way", and "the heart of the world". One of the world's busiest pedestrian areas, it is also the hub of the Broadway Theater District and a major center of the world's entertainment industry. Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through Times Square daily, many of them tourists, while over 460,000 pedestrians walk through Times Square on its busiest days.Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One Times Square. It is the site of the annual New Year's Eve ball drop, which began on December 31, 1907, and continues to attract over a million visitors to Times Square every year.Times Square, specifically the intersection of Broadway and 42nd Street, is also the eastern terminus of the Lincoln Highway, the first road across the United States.

One Astor Plaza
One Astor Plaza

One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. Designed by Der Scutt of Ely J. Kahn & Jacobs, the building was developed by Sam Minskoff and Sons. One Astor Plaza occupies a site bounded by Broadway to the east, 45th Street to the north, Shubert Alley to the west, and 44th Street to the south. The building is named for the Hotel Astor, which had occupied the site from 1904 to 1967. SL Green Realty and Allianz own One Astor Plaza, which serves as the headquarters for Paramount Global (previously ViacomCBS). The building consists of a low base that occupies most of the site, as well as a smaller tower section measuring 745 feet (227 m) tall. The facade is designed in glass and stone, with large signs. The upper stories have dark glass windows, with stone mechanical shafts on all sides of the tower. The lower stories contain a public passageway and retail at ground level, as well as a lobby and Paramount Global's Studio 1515 at the second story. The building was constructed with two theaters: a Broadway house called the Minskoff Theatre on the third floor, as well as a cinema in the basement (now an event venue called Palladium Times Square). Sam Minskoff and Sons bought the Hotel Astor site in 1966 and initially proposed a 50-story tower without any theaters. Following a series of discussions, the Minskoff Theatre was included in exchange for additional floor area. Construction began on October 10, 1968, and the first tenants moved into the building in May 1971, with the building being completed the next year. One Astor Plaza was originally named for its anchor tenant, the W. T. Grant retail chain, which only occupied the space until 1976. Tishman Speyer and the Equitable Life Assurance Society bought One Astor Plaza in 1984. Tishman Speyer sold its ownership stake in 1990, just before Equitable filed a bankruptcy proceeding against the building, which was withdrawn after a lawsuit. Viacom leased space at One Astor Plaza starting in 1990, and its successors gradually came to occupy most of the building. Since 2003, SL Green Realty has owned or co-owned the building in some capacity.

3 Times Square
3 Times Square

3 Times Square, also known as the Thomson Reuters Building, is a 30-story skyscraper at Times Square in the Midtown Manhattan neighborhood of New York City. Located on Seventh Avenue between 42nd and 43rd Street, the building measures 555 feet (169 m) to its roof and 659 feet (201 m) to its spire. The building was designed by Fox & Fowle and developed by Rudin Management for news-media company Reuters. The site is owned by the New York City Economic Development Corporation, though Rudin and Reuters have a long-term leasehold on the building. Fox & Fowle planned a portion of the facade as a glass curtain wall, though the northeast corner and the south facade are made of masonry. The eastern facade has a curving curtain wall with a wedge atop the southeast corner, as well as a triple-height lobby facing Seventh Avenue. The building contains 855,000 square feet (79,400 m2) of floor space, much of which was originally taken by Reuters. The lowest three stories contain retail space and an entrance to the Times Square subway station. During the 1980s and early 1990s, Park Tower Realty and the Prudential Insurance Company of America had planned to develop a tower for the site as part of a wide-ranging redevelopment of West 42nd Street. After the successful development of the nearby 4 Times Square, Reuters proposed consolidating its headquarters at Times Square in 1997, enlisting Rudin Management as a development partner. Work started in 1998 and the building was completed in 2001, with Reuters occupying the vast majority of the space. The building was jointly owned by Reuters and Rudin for two decades, and a renovation of the interior was announced in 2021.

One Times Square
One Times Square

One Times Square, also known as 1475 Broadway, the New York Times Building, the New York Times Tower, or simply as the Times Tower, is a 25-story, 363-foot-high (111 m) skyscraper, designed by Cyrus L. W. Eidlitz, located at 42nd Street and Broadway in New York City. Due to the large amount of revenue generated by its signage, One Times Square is considered one of the most valuable advertising locations in the world. The tower was originally built in 1903–1904 to serve as the headquarters of The New York Times, which moved into the tower in January 1904. The paper's owner persuaded the city to re-name the area "Times Square". Eight years later, the paper's offices moved to 229 West 43rd Street. One Times Square remained a major focal point of the area due to its annual New Year's Eve "ball drop" festivities and the introduction of a large lighted news ticker near street-level in 1928. Following its sale to Lehman Brothers in 1995, One Times Square was repurposed with advertising billboards on its facade to take advantage of its prime location within the square. One Times Square has been owned by Jamestown L.P. since 1997. Most of the building's interior remains vacant, aside from a Walgreens pharmacy which occupies its lower levels. In 2017, as part of One Times Square's redevelopment, plans were announced to construct a new Times Square museum, observation deck, and a new entrance to the Times Square–42nd Street subway station, construction of which began in 2019.