FAO Schwarz
FAO Schwarz is an American toy brand and store. The company is known for its high-end toys, life-sized stuffed animals, interactive experiences, brand integrations, and games.FAO Schwarz is the oldest toy store in the United States, first opening its doors in 1862 in Baltimore before moving to New York City, where it has moved between several locations since 1870. The dance-on piano, made famous by the 1988 Tom Hanks film Big, brought national attention to the brand. FAO filed for bankruptcy twice in 2003 before temporarily shuttering the Fifth Avenue store in January 2004. In May 2009, Toys "R" Us Inc. acquired FAO Schwarz, but in 2015, it permanently closed the Fifth Avenue store. The brand was then acquired by ThreeSixty Group, who opened the new FAO Schwarz store at 30 Rockefeller Plaza in November 2018. In 2019 locations in Chicago, Beijing, London and Dublin were opened. The "FAO Schwarz" brandname and trademarks are owned by the FAO Schwarz Family Foundation and exclusively licensed to the ThreeSixty Group who own and operate the retail locations. It also had a teddy plush with a scan tag for the Xbox 360 game Kinectimals: Now with Bears!.
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5th Avenue, New York Manhattan
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Geographical coordinates (GPS)
Latitude | Longitude |
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N 40.7634 ° | E -73.9723 ° |
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General Motors Building
5th Avenue 767
10035 New York, Manhattan
New York, United States
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