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Largo do Arouche

Squares in BrazilSquares in São PauloSão PauloTourist attractions in São Paulo
Largo do Arouche 2
Largo do Arouche 2

Largo do Arouche, also known as Flower Square (Portuguese: Praça das Flores) or Flower Market (Mercado das Flores), is located in the República district, in the central region of the city of São Paulo. It represents a center of diversity, as it has been occupied by LGBTQIAP+ social groups since the 1940s, an occupation that resisted the military dictatorship in the fight for the right to sexual and gender diversity. It houses several florists who set up shop after the existing stalls in República Square were removed by Mayor Armando de Arruda Pereira around 1914. During the 1900s, it housed the Arouche Free Fair, which was created during the crisis in the supply of fruit and vegetable products and closed in 1954. The current name refers to Lieutenant General José Arouche de Toledo Rendon, the first director of the Law School of the University of São Paulo and the Botanical Garden. It has been called Largo do Ouvidor, Largo da Artilharia and Alexandre Herculano Square. The place became nationally known after the sitcom Sai de Baixo, produced by TV Globo, was launched. The series, shown between 1996 and 2002, portrayed humorous situations that took place in a fictitious building located in Largo do Arouche.

Excerpt from the Wikipedia article Largo do Arouche (License: CC BY-SA 3.0, Authors, Images).

Largo do Arouche
Avenida Duque de Caxias, São Paulo Campos Elísios (Santa Cecília)

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Geographical coordinates (GPS)

Latitude Longitude
N -23.540833333333 ° E -46.646388888889 °
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Avenida Duque de Caxias 80
01214-000 São Paulo, Campos Elísios (Santa Cecília)
São Paulo, Brazil
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Largo do Arouche 2
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Bar Brahma
Bar Brahma

Bar Brahma is a traditional bar located in the city center of São Paulo, Brazil. The bar was founded in 1948 by German immigrant Henrique Hillebrecht. The bar soon became a meeting place for important personalities from the academic and political circles of the city of São Paulo, such as former mayor Jânio Quadros, former governor Adhemar de Barros and professor and former president Fernando Henrique Cardoso, as well as being a stronghold for the artistic world of São Paulo, bringing together musicians such as Adoniran Barbosa, Orlando Silva, Ary Barroso, Vicente Celestino, among others. In the 1960s, the bar became a hub for political discussions led by students from the University of São Paulo’s Faculty of Law, while also serving as a meeting point for farmers from São Paulo's countryside. In the following decades, the bar followed the deterioration of part of São Paulo's downtown area, eventually closing its doors in the early 90s. It reopened in 1997 under the name “São João 677”, but closed down the following year, in December. In 2001, it was reopened with its original name. The bar is located in one of the most famous addresses in the center of São Paulo, on the corner of Ipiranga and São João avenues, a crossroads eternalized in the Brazilian song Sampa, by the bahian singer Caetano Veloso. In 2008, the bar welcomed an average of 700 customers daily. The bar has a regular schedule of live shows, featuring frequent performances. Important names in Brazilian music such as Cauby Peixoto, Angela Maria, Demônios da Garoa, Angela Ro Ro and Nana Caymmi have already performed there. Known for its musical appeal, in 2008 the band Conjunto Varanda Paulista recorded an album entitled Ao vivo no Bar Brahma (Live at the Brahma Bar), mixing elements of bossa nova and samba. In 2023, in the midst of a robbery and further deterioration in the central region of São Paulo, the bar was attacked with stones, causing physical insecurity for the bar's customers and workers. After the act, the bar demanded greater security from the mayor of São Paulo, Ricardo Nunes, and the governor, Tarcísio de Freitas, for greater security in the center of São Paulo. In response, Nunes promised to increase the number of police officers responsible for policing the center by 1,500.