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George M. Cohan's Theatre

Buildings and structures demolished in 1938Demolished buildings and structures in ManhattanFormer theatres in ManhattanTheatres completed in 1911
George M. Cohan Theatre, Manhattan
George M. Cohan Theatre, Manhattan

George M. Cohan's Theatre was a Broadway theatre that was built in 1911, and demolished in 1938. The theatre was designed by George Keister, and opened on February 13, 1911, starting with George M. Cohan's Get-Rich-Quick Wallingford, which moved from the Gaiety Theatre which Cohan also owned.Cohan considered the theatre to be a celebration of his career, with exhibits and murals of his work on display. 1911's The Little Millionaire was the first hit of the theatre. Potash and Perlmutter (1913) was a very big hit. In 1915, Cohan and his partner Sam H. Harris sold the theatre to Joe Leblang, a big discount ticket seller. Leblang had A. L. Erlanger manage the theatre. The theatre started also showing motion pictures by the early 1920s on the weekend, eventually making more money through that source than plays. The 1925 film version of Ben Hur had a long run. By 1933, the theatre stopped showing live theatre altogether, the Great Depression affecting Broadway significantly. The entire Fitzgerald Building and the theatre in which it was housed was demolished in late 1938. It is currently the site of 4 Times Square.

Excerpt from the Wikipedia article George M. Cohan's Theatre (License: CC BY-SA 3.0, Authors, Images).

George M. Cohan's Theatre
West 42nd Street, New York Manhattan

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Latitude Longitude
N 40.756388888889 ° E -73.985833333333 °
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4 Times Square

West 42nd Street 4
10036 New York, Manhattan
New York, United States
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George M. Cohan Theatre, Manhattan
George M. Cohan Theatre, Manhattan
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4 Times Square

4 Times Square (also known as 151 West 42nd Street or One Five One; formerly the Condé Nast Building) is a 52-story skyscraper at Times Square in the Midtown Manhattan neighborhood of New York City. Located at 1472 Broadway, between 42nd and 43rd Streets, the building measures 809 ft (247 m) to its roof and 1,118 ft (341 m) to its antenna. The building was designed by Fox & Fowle and developed by the Durst Organization. 4 Times Square, and the Bank of America Tower to the east, occupy an entire city block. Fox & Fowle planned a masonry facade facing south and east, as well as a glass facade facing west and north. The northwest corner of the building's base contains the eight-story cylindrical facade of Nasdaq MarketSite, which includes a large LED sign. The top of 4 Times Square includes an antenna mast and four large illuminated signs on each side which read ‘H&M’. The building contains 1,600,000 sq ft (150,000 m2) of floor space, much of which was originally taken by publishing company Condé Nast and law firm Skadden Arps. The lowest three stories contain retail space while the fourth story has a food hall for tenants, originally designed by Frank Gehry for Condé Nast. 4 Times Square is an early example of green design in commercial skyscrapers in the United States. During the 1980s and early 1990s, Park Tower Realty and the Prudential Insurance Company of America had planned to develop a tower for the site as part of a wide-ranging redevelopment of West 42nd Street. After long opposing a tower there, Douglas Durst proposed an office building on the site in late 1995. Condé Nast and Skadden Arps leased the majority of the building in 1996, and the structure was finished in 1999. After Condé Nast and Skadden Arps moved out of the building during the 2010s, a variety of office tenants have occupied 4 Times Square. Several modifications have been made to the building after it opened, including an expansion of the antenna mast atop the building in 2003, as well as a renovation in the late 2010s.