Wild Planet Trust, formerly known as the Whitley Wildlife Conservation Trust (WWCT), is a registered charity, set up to run Paignton Zoo after the death of its founder, Herbert Whitley, who established the zoo on his estate at Primley, Paignton in Devon in the 1920s.
Wild Planet Trust also owns runs several local nature reserves in Devon, including Slapton Ley. Since 2003 it has owned and operated Newquay Zoo and Living Coasts. The Trust zoos have been recognised for sustainable tourism and was one of the first groups of British zoos to gain an ISO 14001 certificate for its environmental management systems. along with a recent Gold award for GTBS Green Tourism Business Scheme for Newquay Zoo. All three of the Trust zoos works within the BIAZA, EAZA and WAZA zoo networks in Britain, Europe and the World as well as having ex-situ conservation links overseas.
The Wild Planet Trust Mission Statement, environmental and other policies are shared between all three sites and some can be viewed on the zoo websites. Recent Wild Planet Trust Annual Reviews are also available online.