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Swiss Centre, London

Buildings and structures demolished in 2007Commercial buildings completed in 1966Demolished buildings and structures in LondonFormer buildings and structures in the City of WestminsterLeicester Square
Swiss Building geograph.org.uk 24916
Swiss Building geograph.org.uk 24916

The Swiss Centre was a popular tourist attraction on the edge of Coventry Street, London, at its junction with Leicester Square. The 14 storey building was both a showcase for Switzerland and its products, and a trade and commercial centre that featured a Swiss bank, tourist office, a chocolate and souvenir shop, a Swissair ticket office, a cafe and several Swiss themed restaurants which were located in the basement.It was designed by David Aberdeen and built by John Laing & Son and Token Construction Company Limited between 1963 and 1966, to include a podium above the shops located at street level, and an 11 storey tower block with office floors, residential spaces, a penthouse, a viewing gallery and a plant room.Over the years the connection with Switzerland faded out: several shops remained vacant, and British souvenir stalls took over the commercial spaces from the late nineties. The building did not fit its purpose anymore nor with the new intended design for an improved pedestrian square. The chimes were last played on 21 September 2007, and the Centre was finally demolished in 2008. Two totem columns, one displaying the Helvetic cantons insignia, and the other a large carillon clock composed of 23 bells, were preserved in the western section of the square that was finally renamed Swiss Court, in order to retain an element of Swiss heritage.The glockenspiel, redesigned and restored by the clockmakers Smith of Derby was returned in November 2011, three years after the building's demolition.At the time of the building's demolition, it was intended that a hotel would be constructed on the site. The site (bordered by Lisle Street, Leicester Street, Swiss Court and Wardour Street) was redeveloped and now contains M&M's World in the location on Leicester Square and was opened in June 2011. The W Hotel, with its entrance on Wardour Street, takes up the north part of the site and upper levels.

Excerpt from the Wikipedia article Swiss Centre, London (License: CC BY-SA 3.0, Authors, Images).

Swiss Centre, London
Swiss Court, City of Westminster Covent Garden

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Geographical coordinates (GPS)

Latitude Longitude
N 51.5106 ° E -0.1312 °
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Address

M&M's World

Swiss Court
W1D 6AP City of Westminster, Covent Garden
England, United Kingdom
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Phone number

call+442070257184

Website
mmsworld.com

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Swiss Building geograph.org.uk 24916
Swiss Building geograph.org.uk 24916
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Nearby Places

The Brain (club)

The Brain was a house and techno music venue in Soho, London. It was located on the former premises of the Apollo Club on 11 Wardour Street. The Brain was founded in 1989 by Sean McLusky and Mark 'Wigan' Williams. Several now famous DJs and producers played at the club, including Norman Cook, Orbital, Leftfield, Billy Nasty, Goldie, Moby, Graeme Park, The Shamen, Mixmaster Morris, Ariel, Andrew Weatherall, and A Guy Called Gerald. At the time there was little actual live performance on the techno scene (this would change later with the advent of raves). The Brain encouraged live sets and P.As at a time when only mainstream house music used vocals on tracks. The club is also famous for the eclectic crowd it attracted, including the likes of; Boy George, Gilles Peterson, Bobby Gillespie, Chemical Brothers, Rankin (photographer) and Jefferson Hack founders of Dazed & Confused (magazine), Paul Oakenfold, John Galliano, Rifat Ozbek, Gavin Rossdale from Bush (British band), sommelier Jamie Drummond, artists Olly and Suzi, Trip City (novel) author Trevor Miller, Tim Simenon, Neneh Cherry, Mark Moore, George Michael, The Farm, Happy Mondays, The Stone Roses, Robert Elms, editor of The Face Sheryl Garrett, founder of Loaded (magazine) James Brown, Jonathan Pocock, Michael Sale, Simon Woodruff and Ozwald Boateng. Global celebrities like Christy Turlington, Brigitte Nielsen, and Matt Dillon were also spotted inside the venue.Sean McLusky went on to set up (the now defunct) Brainiak Records with Tim Fielding releasing music by such early UK electronic heroes as Ultramarine and Pete Lazonby, as well as legendary compilation albums Live at the Brain - Volumes One and Two, B-Sides and The Best of Brainiak. In the early and mid-1990s Sean McLusky masterminded various seminal London clubs and venues including; Love Ranch at Maximus with Mark Wigan, Club UK, The Scala (club) in King's Cross, and the multi-faceted Sonic Mook Experiment. In 1994 Tim Fielding co-founded Mr C's London nightclub The End.