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Paradeplatz is a square on Bahnhofstrasse in downtown Zürich, Switzerland. It is one of the most expensive pieces of real estate in Switzerland and has become synonymous with wealth and the Swiss banks, being the location of the headquarters of both UBS and Credit Suisse. It is surrounded by four blocks of buildings. The site of the square lay without the medieval city walls, and was incorporated into the town with the construction of the new ramparts in 1642. During the 17th century, it served as a livestock market, known as Säumärt ("pig market"), renamed to Neumarkt ("new market") in 1819 and finally to its current name following the construction of Bahnhofstrasse (1865).Paradeplatz is one of the main nodal points of the Zürich tram network, and the stop is served by lines 2, 6, 7, 8, 9, 11, 13 and 17. Paradeplatz was the scene of clashes between insurgents and cantonal troops during the 1839 Züriputsch. The first horse-drawn trams circulated in 1882 and were electrified in 1896.

Credit Suisse Group AG (French pronunciation: ​[kʁe.di sɥis], lit. 'Swiss Credit') is a global investment bank and financial services firm founded and based in Switzerland. Headquartered in Zürich, it maintains offices in all major financial centers around the world and provides services in investment banking, private banking, asset management, and shared services. It is known for strict bank–client confidentiality and banking secrecy. The Financial Stability Board considers it to be a global systemically important bank. Credit Suisse is also a primary dealer and Forex counterparty of the Federal Reserve in the United States. Credit Suisse was founded in 1856 to fund the development of Switzerland's rail system. It issued loans that helped create Switzerland's electrical grid and the European rail system. In the 1900s, it began shifting to retail banking in response to the elevation of the middle class and competition from fellow Swiss banks UBS and Julius Bär. Credit Suisse partnered with First Boston in 1978 before buying a controlling share of the bank in 1988. From 1990 to 2000, the company purchased institutions such as Winterthur Group, Swiss Volksbank, Swiss American Securities Inc. (SASI), and Bank Leu. The biggest institutional shareholders of Credit Suisse include the Saudi National Bank (9.88%), the Qatar Investment Authority and BlackRock (about 5% each), Dodge & Cox, Norges Bank and the Saudi Olayan Group.The company was one of the least affected banks during the global financial crisis, but afterwards began shrinking its investment business, executing layoffs and cutting costs. The bank was at the center of multiple international investigations for tax avoidance which culminated in a guilty plea and the forfeiture of US$2.6 billion in fines from 2008 to 2012. By the end of 2022, Credit Suisse had approximately CHF 1.3 trillion in assets under management.On 19 March 2023, following negotiations with the Swiss government, UBS announced its intent to acquire Credit Suisse for $3.25 billion (CHF 3 billion) in order to prevent the bank's collapse. While the deal undergoes review, Credit Suisse remains operational.

The Confiserie Sprüngli is a Swiss luxury confectionery manufacturer founded in 1836 and internationally known for its signature macarons called "Luxemburgerli".

Baur en Ville, now the Savoy Baur en Ville, is the oldest Grand Hotel in Zürich, Switzerland. It was founded in 1838 and is located on Poststrasse on the eastern side of Paradeplatz. It has belonged to Credit Suisse for several decades. The hotel includes the two restaurants, Baur and Orsini, as well as the Savoy Bar.

TBG AG, named for the Thyssen-Bornemisza Group (), is a private investment firm based in Zurich, Switzerland. The company is the investment arm of the Thyssen-Bornemisza family TBG's CEO is Christoph von Grolman.Associated entities include TBG Holdings (Bermuda), Favorita Investment (Malta), Conscientia Investment (Malta), TBG Limited, and Urvanos Investments Limited.

Beyer Watches & Jewellery (German: Beyer Uhren & Juwelen) is a watch and jewellery maker and retailer in Zürich, Switzerland. Located on Bahnhofstrasse, the business was established in 1760, making it the oldest watch retailer in the world. It is owned by René Beyer and Muriel Zahn-Beyer, members of the eighth generation of the Beyer family.

Bahnhofstrasse is Zürich's main downtown street and one of the world's most expensive and exclusive shopping avenues. In 2011, a study named the Bahnhofstrasse the most expensive street for retail property in Europe, and the third most expensive worldwide. In 2016, the street ranked ninth. It came into existence when the city fortifications were demolished in 1864 and the ditch in front of the walls was filled in. Until that time, the name of the location had been Fröschengraben ("Ditch Of The Frogs"), which then was changed to Bahnhofstrasse ("Railway Station Street"). Bahnhofstrasse starts at Bahnhofplatz ("Station Square") in front of the Zürich Hauptbahnhof (47°22′40″N 8°32′25″E), passing Rennweg, Augustinergasse and Paradeplatz before it ends after 1.4 km at Bürkliplatz (47.3671°N 8.5409°E / 47.3671; 8.5409 (Bürkliplatz)) on Lake Zürich (National Bank), (Hotel Baur au Lac). The street is largely pedestrianised, but is also an important link in the Zürich tram network. North of Paradeplatz the street carries routes 6, 7, 11 and 13, whilst to the south it carries 2, 8, 9 and 11. Stops are served at Hauptbahnhof, Rennweg, Paradeplatz, Börsenstrasse and Bürkliplatz. Some of the many shops include: Ambassadour House Apple Store Blancpain Breguet Burberry Bvlgari Cartier Chanel Dior Ermenegildo Zegna Franz Carl Weber Giorgio Armani Globus Gucci Hackett London Hermès H&M Jelmoli Louis Vuitton Mont Blanc Prada Salvatore Ferragamo Tiffany and Co. Tissot Tommy Hilfiger Trois Pommes Vacheron Constantin Victorinox ZaraParadeplatz, one of the most famous squares in Switzerland, is situated towards the end of the Bahnhofstrasse closest to Lake Zürich. The two biggest Swiss banks, UBS and the Credit Suisse Group, have their headquarters there. Paradeplatz is also known for its chocolate shop and cafe, Confiserie Sprüngli.

Baur au Lac is a luxury hotel at Talstrasse, Zürich, Switzerland. The hotel was founded in 1844 by Johannes Baur, and is still owned by the Baur family. It was completely renovated between 2008 and 2010. It is a member of the Leading Hotels of the World marketing organisation.

The Tonhalle is a concert hall in Zurich, home to the Tonhalle-Orchester Zürich, one of Switzerland's leading orchestras. The 1455-seat hall, located at Claridenstrasse 7 in Zurich, was inaugurated in 1895 by Johannes Brahms. The hall is considered to be "acoustically superb". Since 1939, it is part of the building complex Kongresshaus Zürich.

Augustinerkloster was one of the eight monasteries within the medieval city of Zürich in Switzerland. It was founded around 1270 as an Augustinian Order priory on the site of the present Augustinerkirche Zürich on Münzplatz, and was abolished in 1524.

The Tonhalle-Orchester Zürich is a Swiss symphony orchestra based in Zürich. Its principal residence is the Tonhalle concert hall.

The Fraumünster (German pronunciation: [fʁaʊ̯ˈmʏnstɐ]; lit. in English: Women's Minster, but often wrongly translated to [Our] Lady Minster) is a church in Zürich which was built on the remains of a former abbey for aristocratic women which was founded in 853 by Louis the German for his daughter Hildegard. He endowed the Benedictine convent with the lands of Zürich, Uri, and the Albis forest, and granted the convent immunity, placing it under his direct authority. Today, it belongs to the Evangelical Reformed Church of the canton of Zürich and is one of the four main churches of Zürich, the others being the Grossmünster, Prediger and St. Peter's churches.