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Pure London

Annual events in LondonAscentialFashion events in the United KingdomFashion stubsOlympia London
Clothing at Pure London (19666316634)
Clothing at Pure London (19666316634)

Pure London is the United Kingdom's leading fashion trade show which takes place twice a year in Olympia, London. The timings of Pure ties in with the seasonal trends and buying patterns. Pure is predominantly focused on ready-to-wear womenswear, and has additional sections for young fashion (spirit) and footwear and accessories. The trade-only event presents forward-order collections from over 1,000 fashion brands, with an audience of over 12,000 UK and worldwide retailers in attendance as audited by the Audit Bureau of Circulations. It includes clothing examples and catwalk performances, fashion talks and retail advice. In addition to the brand showcases, Pure London features two stages of catwalk scenes, and a seminar programme addressing issues in fashion and retail. Pure London provides high street fashion retailers and independent fashion retailers with the opportunity to source trend-led, premium clothing and wholesale fashion from leading brands. It attracts over 12,000 high quality fashion buyers from independent and department stores, multiples and e-tailers. Partnering with WGSN, the fashion exhibition holds daily trend briefings for Autumn/Winter and Spring/Summer trends. The seminar programme has expanded to include advice on setting up online stores, visual merchandising and styling sessions.

Excerpt from the Wikipedia article Pure London (License: CC BY-SA 3.0, Authors, Images).

Pure London
Earsby Street, London West Kensington (London Borough of Hammersmith and Fulham)

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Latitude Longitude
N 51.496388888889 ° E -0.20972222222222 °
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Address

Olympia National

Earsby Street
W14 8XH London, West Kensington (London Borough of Hammersmith and Fulham)
England, United Kingdom
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Clothing at Pure London (19666316634)
Clothing at Pure London (19666316634)
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Kensington (Olympia) station
Kensington (Olympia) station

Kensington (Olympia) is a combined rail and tube station in Kensington, on the edge of Central London. Services are provided by London Overground, who manage the station, along with Southern and London Underground. It is in Travelcard Zone 2. On the Underground it is the terminus of a short District line branch from Earl's Court, originally built as part of the Middle Circle. On the main-line railway it is on the West London Line from Clapham Junction to Willesden Junction, by which trains bypass inner London. The station's name is drawn from its location in Kensington and the adjacent Olympia exhibition centre. The station was originally opened in 1844 by the West London Railway but closed shortly afterwards. It reopened in 1862 and began catering for Great Western services the following year. In 1872 it became part of the Middle Circle train route that bypassed central London. The station was bombed during World War II and subsequently closed. It reopened in 1946 but the limited service to Clapham Junction was recommended for withdrawal in the 1960s Beeching Report. The main-line station was revitalised later in the decade as a terminus for national Motorail, and upgraded again in 1986 to serve a wider range of InterCity destinations. The station's Underground connection after World War II was limited to a shuttle service to and from Earl's Court. With around 0.04 million passenger journeys recorded in 2020, Kensington (Olympia) is the 267th busiest station on the entire Underground network.