Ad Council
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.The Ad Council partners with advertising agencies which work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance. The Ad Council distributes the advertisements to a network of 33,000 media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—which run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually. If paid for, this amount would make the Ad Council one of the largest advertisers in the country.Beyond advertisements across broadcast, print and digital, campaign efforts often include virtual panels, coalition building, and information sharing. President and CEO Lisa Sherman has referred to an evolving model that can reach Americans through both “an air game and a ground game,” which involves direct community engagement.In 2020, the Ad Council coordinated with partners across government, media, tech and health to disseminate messaging about social distancing, wearing masks and staying home when possible to slow the spread of the COVID-19 pandemic. In February 2021, they announced the COVID-19 Vaccine Education initiative in partnership with COVID Collaborative and more than 300 partners.
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East 43rd Street, New York Manhattan
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Geographical coordinates (GPS)
Latitude | Longitude |
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N 40.7509767 ° | E -73.9718453 ° |
Address
The Episcopal Church Center
East 43rd Street
10017 New York, Manhattan
New York, United States
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