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1585 Broadway

1990 establishments in New York CityBroadway (Manhattan)Emery Roth buildingsLeadership in Energy and Environmental Design certified buildingsMorgan Stanley
Office buildings completed in 1990Skyscraper office buildings in ManhattanTimes Square buildingsUse mdy dates from February 2022
Morgan Stanley Times Square
Morgan Stanley Times Square

1585 Broadway, also the Morgan Stanley Building, is a 42-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. The building was designed by Gwathmey Siegel & Associates Architects and Emery Roth & Sons and was developed by David and Jean Solomon. 1540 Broadway occupies a site on the west side of Broadway between 47th and 48th Streets. The building has served as the headquarters of financial-services company Morgan Stanley since 1995. 1585 Broadway consists of a low base, with setbacks that recede into a tower section measuring 685 ft (209 m) tall. The facade is designed with large signs at the base. The upper stories contain a facade of glass with aluminum spandrels, as well as a glass gable roof. At the ground level, the entire Broadway side contains stores, and the main entrances are placed on 47th and 48th Streets. The office entrances are connected by a wide lobby, which also connects to a basement cafeteria. Morgan Stanley's offices occupy the upper floors, with an executive suite at the 40th and 41st stories. The interior was designed by Gwathmey Siegel and Gensler. Solomon Equities had developed 1585 Broadway as a speculative development in 1989, on the site of the Strand Theatre and another building. Morgan Stanley had expressed interest in the space during construction but ultimately decided against it. When 1585 Broadway was completed in 1990, law firm Proskauer Rose was the only tenant, occupying eleven floors. The Solomons unsuccessfully attempted to attract more tenants and fell into debt, forcing the building into foreclosure in December 1991. The building was taken over by a consortium of banks who sold it to Morgan Stanley in 1993. Morgan Stanley moved into the building after several renovations. Proskauer Rose renovated its own space in 2000 and continued to occupy part of the building until 2010. Afterward, Morgan Stanley expanded into the former Proskauer Rose space and renovated each floor in the mid-2010s.

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1585 Broadway
Broadway, New York Manhattan

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N 40.76 ° E -73.985555555556 °
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Morgan Stanley Building (1585 Broadway)

Broadway 1585
10019 New York, Manhattan
New York, United States
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Morgan Stanley Times Square
Morgan Stanley Times Square
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Longacre Theatre
Longacre Theatre

The Longacre Theatre is a Broadway theater at 220 West 48th Street in the Theater District of Midtown Manhattan in New York City, United States. Opened in 1913, it was designed by Henry B. Herts and was named for Longacre Square, now known as Times Square. The Longacre has 1,077 seats and is operated by The Shubert Organization. Both the facade and the auditorium's interior are New York City designated landmarks. The ground-floor facade is made of rusticated blocks of terracotta. The theater's main entrance is shielded by a marquee. The upper stories are divided vertically into five bays, which cobtain niches on either side of three large windows. The auditorium contains ornamental plasterwork, a sloped orchestra level, two balconies, and a coved ceiling. The balcony level contains box seats topped by flat arches, and the proscenium opening is also a flat arch. In addition, the Longacre contains two lounges, and the top story formerly had offices. Theatrical personality Harry Frazee acquired the site in 1911 and developed the Longacre Theatre to accommodate musicals. The Longacre opened on May 1, 1913, with the play Are You a Crook?, but the theater housed several flops in its early years. Frazee, who co-owned the theater with G. M. Anderson, sold his ownership stake in 1917 to focus on baseball. The Shubert brothers acquired the Longacre in 1924 and operated it for two decades before leasing it as a radio and television studio in 1944. The Shuberts returned the Longacre to legitimate theatrical use in 1953. The theater gained a reputation for hosting few successful productions in the late 20th century and was nearly converted to a court in the early 1990s. The Longacre was renovated in 2008.

Ethel Barrymore Theatre
Ethel Barrymore Theatre

The Ethel Barrymore Theatre is a Broadway theater at 241 West 47th Street in the Theater District of Midtown Manhattan in New York City. Opened in 1928, it was designed by Herbert J. Krapp in the Elizabethan, Mediterranean, and Adam styles for the Shubert family. The theater, named in honor of actress Ethel Barrymore, has 1,058 seats and is operated by the Shubert Organization. Both the facade and the auditorium interior are New York City landmarks. The ground-floor facade is made of rusticated blocks of terracotta. The theater's main entrance consists of two archways and a doorway shielded by a marquee. The upper stories contain an arched screen made of terracotta, inspired by Roman baths, which is surrounded by white brick. The auditorium contains ornamental plasterwork, a sloped orchestra level, a large balcony, and a coved ceiling with a 36 ft-wide (11 m) dome. The balcony level contains box seats topped by decorative arches. The theater was also designed with a basement lounge and a now-demolished stage house. The Shubert brothers developed the Barrymore Theatre after Ethel Barrymore agreed to have the brothers manage her theatrical career. It opened on December 20, 1928, with The Kingdom of God, and was the last pre-Depression house developed by the Shuberts. Ethel Barrymore only worked with the Shuberts until 1932 and last performed in the theater in 1940. The Barrymore has consistently remained in use as a legitimate theater since its opening, hosting plays and musicals; it is one of the few Broadway theaters to have never been sold or renamed. The theater was refurbished in the 1980s and the 2000s.

Walter Kerr Theatre
Walter Kerr Theatre

The Walter Kerr Theatre, previously the Ritz Theatre, is a Broadway theater at 219 West 48th Street in the Theater District of Midtown Manhattan in New York City. The theater was designed by Herbert J. Krapp and was constructed for the Shubert brothers in 1921. The venue, renamed in 1990 after theatrical critic Walter Kerr, has 975 seats across three levels and is operated by Jujamcyn Theaters. The facade is made of plain patterned brick, with fire escapes in front of it. The auditorium contains Adam-style detailing, two balconies, and murals. The Shuberts developed the Ritz Theatre after World War I as part of a theatrical complex around 48th and 49th Streets. The Ritz Theatre opened on March 21, 1921, with the play Mary Stuart, and it was leased to William Harris Jr., who operated it for a decade. After many unsuccessful shows, the theater was leased to the Works Progress Administration's Federal Theatre Project from 1936 to 1939, then served as a CBS and NBC broadcasting studio. The Ritz briefly hosted legitimate shows in 1942 and 1943, and it again functioned as a studio for ABC until 1965. The Ritz was abandoned for several years until Eddie Bracken took over in 1970, renovating it and hosting several short-lived shows from 1971 to 1973. During the 1970s, the Ritz variously operated as a pornographic theater, vaudeville house, children's theater, and poster-storage warehouse. Jujamcyn took over in 1981 and reopened it two years later following an extensive restoration. The theater was renovated again in 1990 and renamed after Kerr.

Hotel Edison
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Hotel Edison is a historic hotel building at 228 West 47th Street in Midtown Manhattan, New York City, and is part of the Triumph Hotels collection which is owned by Shimmie Horn and Gerald Barad. It was constructed in 1931. Thomas Edison turned on the lights when it opened. It accommodated 1,000 guests on 26 floors and offered three restaurants. It attempted to mimic the telephone number PEnnsylvania 6-5000 of the Hotel Pennsylvania by using the telephone exchange name CIrcle 6-5000. Herbert J. Krapp was the architect, and Milton J. Kramer was the original owner. The hotel's ballroom was used as the Broadway theatres Arena Theatre in 1950 and as the Edison Theatre from 1972 until 1991, when it was converted back into a ballroom. In the early 1950s, "Glorious" Gloria Parker and her orchestra hosted an evening broadcast on WOR from the Hotel Edison. Parker would open the show with the glass harp (or musical glasses) and feature the popular Latin sound on her marimba with her orchestra. Henry Jerome was a band leader at the hotel when he heard from Bill Randle about a trio. This led the signing of Dorsey Burnette, Johnny Burnette and Paul Burlison to a management contract. Jerome got Johnny a daytime job as an elevator operator at the hotel and moved The Rock and Roll Trio in the hotel from the YMCA. He secured a contract for the trio with GAC (General Artists Corporation) and with the Coral division of Decca Records. The hallway walking scene preceding Luca Brasi's murder in the 1972 film The Godfather was filmed in the hotel. It was the penthouse in Woody Allen's 1994 film Bullets over Broadway. Neil Simon's 2001 play 45 Seconds from Broadway is set in the hotel's cafe. Michael Keaton is seen drinking at the hotel's bar, the Rum House, in the 2014 film Birdman.

Crowne Plaza Times Square Manhattan
Crowne Plaza Times Square Manhattan

The Crowne Plaza Times Square Manhattan (originally the Holiday Inn Crowne Plaza Manhattan) is a hotel at 1601 Broadway, between 48th and 49th Streets, in the Theater District of Midtown Manhattan in New York City. Operated by Intercontinental Hotels Group as part of the Crowne Plaza chain, the hotel has 795 guest units. The hotel was designed by Alan Lapidus and is 480 feet (150 m) tall with 46 floors. The facade was designed in glass and pink granite, with a 100-foot-tall (30 m) arch facing Broadway. The hotel was designed to comply with city regulations that required deep setbacks at the base, as well as large illuminated signs. In addition to the hotel rooms themselves, the Crowne Plaza Times Square contains ground-story retail space, nine stories of office space, and a 159-space parking garage. The hotel's tenants include the American Management Association, Learning Tree International, and the New York Sports Club. Developer William Zeckendorf Jr. bought the hotel's site in 1985 and subsequently razed the existing structures there. Construction commenced in 1988, and the hotel opened on December 1, 1989. For the first several years of the hotel's operation, its office space and exterior signage was empty. Adam Tihany redesigned the interior in 1999. The City Investment Fund, a joint venture between Morgan Stanley Real Estate and Fisher Brothers, bought the Crowne Plaza in 2006 and renovated it again two years later. Vornado Realty Trust then acquired majority ownership of the hotel in 2015. The hotel rooms have been closed since 2020 due to the COVID-19 pandemic in New York City.

Lunt-Fontanne Theatre
Lunt-Fontanne Theatre

The Lunt-Fontanne Theatre, originally the Globe Theatre, is a Broadway theater at 205 West 46th Street in the Theater District of Midtown Manhattan in New York City. Opened in 1910, the Lunt-Fontanne Theatre was designed by Carrère and Hastings in the Beaux-Arts style for Charles Dillingham. The theater is named after theatrical couple Alfred Lunt and Lynn Fontanne; its original name was inspired by that of the Globe Theatre, London's Shakespearean playhouse. The current configuration of the interior, dating to 1958, has about 1,500 seats across two levels and is operated by the Nederlander Organization. The facade is a New York City landmark. The theater's only surviving facade is on 46th Street and was once the carriage entrance. The ground level contains the theater's entrance on the east, as well as exits from the auditorium and stage house. On the upper stories, the facade contains a five-bay-wide central pavilion with arches, flanked by simpler pavilions on either side. Another entrance on Broadway, with an ornate lobby, was demolished in 1958. The auditorium originally contained three levels and box seating prior to its reconfiguration. The tiled roof and the auditorium's ceiling were designed with retractable sections, which are no longer in use. The Globe Theatre opened on January 10, 1910. Most of the Globe's early shows were revues and musicals, including several productions by Dillingham. The Globe was converted into a movie house operated by the Brandt chain in the 1930s. City Playhouses Inc., a partnership between developers Robert W. Dowling and William Zeckendorf, bought it in 1957. After the firm Roche and Roche gut-renovated the venue, it was renamed and reopened on May 5, 1958. City Playhouses sold the theater to producers Cy Feuer and Ernest H. Martin in 1960, and it was then sold to developer Stanley Stahl in 1965. The Nederlanders have operated the theater since 1973.