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Ćaci u školu

Graffiti and unauthorised signageNovi SadSocial phenomena

"Ćaci u školu" (Serbian Cyrillic: Ћаци у школу) is a piece of graffiti that appeared on January 22, 2025, at the entrance to the courtyard of the Jovan Jovanović Zmaj Gymnasium in Novi Sad, Serbia. Written in red paint on the school's fence, the graffiti gained viral attention on social media due to a spelling mistake—using the letter ћ (ć) instead of ђ (đ) in the word "đaci" (students), resulting in the phrase "ćaci u školu" ("Ćaci to school"), which made no sense and was instead generally received as humorous. According to the newspaper Danas, the inscription triggered "numerous reactions, memes, and jokes online," reflecting broader social and political issues in Serbia at the time. The phrase "ćaci" soon became a derogatory name for all those who support the government and oppose the protests.

Excerpt from the Wikipedia article Ćaci u školu (License: CC BY-SA 3.0, Authors).

Ćaci u školu
Гимназијска, Novi Sad МЗ Стари град

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N 45.2577 ° E 19.8485 °
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Ћаци у школу

Гимназијска
21101 Novi Sad, МЗ Стари град
Vojvodina, Serbia
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Matica srpska

The Matica srpska (Serbian: Матица српска, Matica srpska, Latin: Matrix Serbica) is the oldest Serbian language independent, non-profit, non-governmental and cultural-scientific Serbian national institution. It was founded on June 1, 1826, in Pest (today a part of Budapest) by the Serbian habsburg legislator Jovan Hadžić and other prominent members of the Serbian Revolution and National Revival. The Matica was moved to Novi Sad in 1864. It is the oldest matica in the world.The main goals are to restore and promote Serbian national and cultural identity in the fields of art, science, spiritual creativity, economy and public life as well as to care for social development of Serbia. The literary and cultural society played a huge role in the flourishing of science and culture of the Serbs of Vojvodina, Serbia. The need for national homogenization, enlightenment, as well as the publication of Serbian books, were the main reasons for the formation of such a Society. The immediate reason for founding Matica Srpska was the need to take over the Serbian Chronicle (later the Chronicle of Matica Srpska), the oldest Serbian literary magazine and then the only Serbian newspaper, which was threatened with extinction. The Matica Srpska Publishing Center has regular publishing activities, including several projects of national importance, such as Ten Centuries of Serbian Literature (Десет векова српске књижевности). Today, in the Palace of Matica srpska in Novi sad more than hundred book presentations, scientific symposia, round table discussions, professional and scientific lectures and concerts of classical music are being organized annually. Matica Srpska is also one of the largest and most important book and magazine publishers in Serbia. Matica Srpska operates on the territory of Croatia, Bosnia and Herzegovina (Republika Srpska) as Association of Members of Matica Srpska in Republika Srpska, as well in Montenegro as Association of members of Matica Srpska in Montenegro. In addition, Matica Srpska operates in Vienna.