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KVUT (99.7 MHz) is a radio station, licensed to Cuney, Texas, and serving the Tyler-Longview area. It is owned by The University of Texas at Tyler. Until May 24, 2024, the station operated as a public radio station. KVUT is a Class A station. It has an effective radiated power (ERP) of 1,600 watts. The transmitter is on Bois D Arc Drive at Hilltop Trail in Bullard, Texas. Even though KVUT is non-commercial, it broadcasts on a commercial frequency on the FM radio band; it is in the process of being sold to the owner of KFRO in Longview to operate as a commercial classic hits station.

The Brook Hill School is an independent, Christian day and boarding school for students in grades PreK-12 located in Bullard just south of Tyler, Texas. The school was founded in 1997 by Steve Dement with thirty-one students in middle school. The boarding school began soon after in 2003. Today the school exists on 280 acres (110 ha) with over 760 students from East Texas and around the world with 30 countries represented among its student population. Brook Hill also houses the American Freedom Museum, which houses artifacts from all periods of American history. The museum is open to the general public on Wednesdays and Saturdays, and to tour groups of 15 or more on all other days except Sunday when it is closed entirely.

Bullard is a small town in Smith and Cherokee counties in the east-central part of the U.S. state of Texas. U.S. Route 69 and Farm-to-Market Roads 2137, 2493, and 344 intersect here, about 15 miles (24 km) south of the larger city of Tyler. Its population was 2,463 at the 2010 census, up from 1,150 at the 2000 census. The Smith County portion of the town is part of the Tyler metropolitan statistical area, while the Cherokee County portion is part of the Jacksonville micropolitan statistical area. Bullard was earlier known as "Etna" and "Hewsville". The town is named for John H. Bullard, a Confederate soldier, and Emma Eugenia (Erwin) Bullard. In 1881, John Bullard opened the Hewsville post office in his store. In 1883, the Etna post office, near Hewsville, was closed. Then, the Hewsville office was renamed "Bullard". Many rural residents in northern Cherokee County are served by the Bullard post office. The bypassing of the railroad brought about the demise of Etna and the rise of Bullard.

Bullard High School is a public high school located on the southern edge of the city of Bullard, Texas in Cherokee County, United States. It is classified as a 4A school by the UIL. The school is a part of the Bullard Independent School District that serves students in southern Smith County and northern Cherokee County. In 2015, the school was rated "Met Standard" by the Texas Education Agency.

Cove Springs is a small unincorporated community in northwestern Cherokee County, Texas, United States. According to the Handbook of Texas, the community had a population of 40 in 2000. It is located within the Tyler-Jacksonville combined statistical area.

New Hope is an unincorporated community in Smith County, Texas, United States. It is part of the Tyler, Texas Metropolitan Statistical Area.

Flint is an unincorporated community in southeastern Smith County, Texas, United States. It lies along FM 2493, south of the city of Tyler, the county seat of Smith County. Its elevation is 522 feet (159 m). Although Flint is unincorporated, it has a post office, with the ZIP code of 75762.

Teaselville, also known as Loftin, is an unincorporated community in Smith County, Texas, United States. Teaselville is located at the junction of Farm to Market Road 344 and Farm to Market Road 346, 4 miles (6.4 km) west of Bullard.

Lee Spring is an unincorporated community in Smith County, located in the U.S. state of Texas.

Walnut Grove is an unincorporated community in Smith County, located in the U.S. state of Texas.

KBJS (90.3 FM) is a radio station broadcasting a Christian radio format. Licensed to Jacksonville, Texas, United States, the station serves the Tyler-Longview area. The station is currently owned by East Texas Media Association, Inc.

Larissa is a rural community and abandoned townsite in northwestern Cherokee County, Texas, United States. Larissa lies west of U.S. Highway 69, off Farm to Market Road 855 and approximately halfway between Jacksonville and Bullard. Larissa is about 20 miles (32 km) northwest of the county seat of Rusk.