Universal Studios Florida is a theme park located in Orlando, Florida, that opened on June 7, 1990. Owned and operated by NBCUniversal, it features numerous rides, attractions, and live shows that are primarily themed to movies, television, and other aspects of the entertainment industry. Universal Studios Florida was the first of three theme parks to open at Universal Orlando Resort, joined later by Islands of Adventure in 1999 and Volcano Bay in 2017. In 2019, it ranked eleventh in the world – sixth in North America – for overall attendance among amusement parks with approximately 10.9 million visitors. A fourth park, Epic Universe, is expected in summer 2025. It is expected to be the largest Universal park in the United States.The success of its sister location, Universal Studios Hollywood, in the 1980s fueled the desire to build a similar park in the Orlando area to compete with Walt Disney World. Two of its early projects were partially developed by famed Hollywood director Steven Spielberg, and many themed attractions over the years were developed in close collaboration with the directors, producers, and actors of the films they are based on. An early layout and design of the park also incorporated active production studios, similar to the Hollywood location, which provided guests a behind-the-scenes look at film and television. As the interest to produce films in the Orlando area quickly faded, the design of the park transitioned to a more immersive, first-person perspective.
Universal Studios Florida operates a well-known annual event during the fall season called Halloween Horror Nights, where the park transitions to a Halloween theme featuring haunted houses and scare zones on select nights. One of the park's biggest draws is Hogsmeade and Diagon Alley, a Harry Potter-themed portion of The Wizarding World of Harry Potter that opened in 2014. Other notable attractions include E.T. Adventure, which debuted with the park's grand opening in 1990, Men in Black: Alien Attack, as well as roller coasters Revenge of the Mummy and Hollywood Rip Ride Rockit.