Ford Motor Company Assembly Plant (Atlanta)

Murder Kroger is the name by which the Kroger supermarket at 725 Ponce de Leon Avenue in Poncey-Highland, Atlanta has been known for decades. Despite ongoing development in the area, it has been described as a nickname "that just won't die".Kroger reopened a new store on October 16, 2019 at the same location, as part of the 725 Ponce development. Despite hopes from Kroger officials that the nickname "Murder Kroger" will not be applied to the new store, the name has already been adopted to refer to the new structure as well. A headline from 11 Alive called it a former nickname while a headline from The Atlanta Journal-Constitution asked "'Murder Kroger' no more?". Decaturish, meanwhile, stated that "locals have a name for [the store] that just won't die". Attempts to re-brand the location as "Beltline Kroger" proved unsuccessful, with the nickname instead being ascribed to another Kroger located several miles away, also on the Beltline. The store opened in the 1980s. The store's parking lot has been the scene of two fatal shootings and the discovery of a corpse. In 1991, a 25-year-old woman named Cynthia Prioleau was shot and killed. In 2002, the malodorous corpse of a man was found inside a car. In 2015, an Alabama man, Joshua R. Richey, was shot and killed. The 2015 murder occurred after the store had been renovated and promoted by the company as "Beltline Kroger". On January 15, 2016, Kroger announced that the location would be demolished to make way for 725 Ponce, a mixed-use development incorporating office space, a new Kroger store, and expanded parking. The original Kroger building was demolished shortly after it was closed in October 2016.

Ponce City Market is a mixed-use development located in a former Sears catalogue facility in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques and offices, and residential units. It is located adjacent to the intersection of the BeltLine with Ponce de Leon Avenue in the Old Fourth Ward near Virginia Highland, Poncey-Highland and Midtown neighborhoods. The 2.1-million-square-foot (200,000 m2) building, one of the largest by volume in the Southeast United States, was used by Sears, Roebuck and Co. from 1926–1987 and later by the City of Atlanta as "City Hall East". The building's lot covers 16 acres (65,000 m2). Ponce City Market officially opened on August 25, 2014. It was listed on the National Register of Historic Places in 2016.

Ponce de Leon Springs were natural springs located on the site of Ponce City Market (formerly the Sears building, then City Hall East) in Atlanta, where Ponce de Leon Avenue crosses the BeltLine, and where the Old Fourth Ward, Virginia Highland, Midtown and Poncey-Highland neighborhoods of Atlanta meet. In the 1860s, trips to the springs on John Armistead's beech grove became a popular day trip among Atlantans. An Atlanta physician, Dr. Henry L. Wilson, named them in honor of Juan Ponce de León, asserting that they kept one young; today's Ponce de Leon Avenue is named after the springs. On June 20, 1874 the Ponce de Leon line of the horse-drawn Atlanta Street Railway was extended to the springs, with service every 15 minutes from 5:30 A.M. to 10 P.M., for a fare of 10 cents. In the 1890s the Nine-Mile Circle streetcar line arrived, bringing many more visitors. Ponce de Leon amusement park was built around the springs. In 1924, the amusement park had seen its day and Sears Roebuck built its Southeastern headquarters on the site. Until 2009, the building functioned as City Hall East, then plans were put in place to redevelop the building as Ponce City Market, a multi-use residential, office and retail complex. On August 25, 2014 Ponce City Market opened.

The Ponce de Leon amusement park was built on the site of Ponce de Leon Springs. Omnibus service from Atlanta to the springs started in 1872, and in 1874 horsecar service started. It developed in the late 1880s and 1890s with the addition of attractions for children, a dance hall and theater, and picnic grounds. In 1903 construction of the full-fledged amusement park began. By then the park was served by the Nine-Mile Circle electric streetcar line. In 1907, a four-acre lake on the north side of Ponce de Leon Avenue was filled in to make way for the Ponce de Leon ballpark, now the Midtown Place strip mall. The amusement park was whites-only – a sign at the entrance made clear, "colored persons admitted as servants only".The amusement park closed in the early 1920s. The Sears, Roebuck southeastern headquarters was built on the site, opening in 1926, the building now known as Ponce City Market (former Sears building/City Hall East).

Located at 695 North Avenue in Atlanta, the Dupre Excelsior Mill (the actual name as of 1911 was "Du Pree Manufacturing Company Excelsior Factory"), may have been built as early as 1890 by DuPre (also spelled Du Pree) Manufacturing Company. However, the mill fails to appear on Atlanta city maps in 1892 and 1899, which both show the property as vacant. The first possible reference to the mill exist in the report of the death of Hubert Neal on July 17, 1899. According to the report, his accident occurred at the Atlanta Excelsior Works (which may or may not be the same facility since at the time there were three excelsior factories in Atlanta). The earliest concrete confirmation of the mill seems to be three lawsuits filed against Dupre in 1907 for accidents that occurred at the facility. The mill does appear on the Sanborn-Perris fire insurance map of 1911 (section 250). At that time, the only road connecting it was Angier Street. It was noted to have been heated by steam power, no lighting, and a private water supply from a well 10 feet in diameter and 40 feet deep. A watchman made hourly rounds to seven stations.The Post-depression era saw an expansion of the mill in the late 1930s and early 1940s. After World War II the demand for excelsior was radically reduced. The introduction of foam rubber virtually eliminated the use of excelsior as stuffing material. Even so, the secondary packing material market continued for a short time. By the 1960s, the demand for excelsior was non-existent and the mill operated more as a storage facility than active production facility. By 1977, all the major mills in the Atlanta area had shut their doors.In 1977–1978, the mill was converted over to a pizzeria and barrio. With a Wurlitzer Organ as part of the setting, the Excelsior Mill featured everything from movies to bands to Shakespearian plays over its decade-long run; the pizza and barrio house survived until 1989. The Excelsior Mill is fondly remembered by blues fans as the residence in later years of blues legend Willie "Piano Red" Perryman and an in-house pipe organ. In September 1989, It closed for a time and subsequently re-opened as The Masquerade, becoming a well-known nightclub and concert venue. After the owner sold the property for a mixed-use land development now called North + Line, locals and preservationists got historic protection for the original buildings, which will be included in the redevelopment as a restaurant. The Masquerade announced in late June 2016 that it would reopen in the Blandtown section of West Midtown at 1421 Fairmont Ave in late August, just a week after closing its historic mill location. However, this was thwarted by a lawsuit filed by a developer planning to build single-family homes across the street in the industrial area. In mid September, a deal was reached to temporarily house the club in Kenny's Alley, the bottom level of Underground Atlanta, starting in late October, though the first concert wasn't held there until late November, just two days before Thanksgiving. The last show at the mill was on the 19th of that month. On December 27, 2019 one wall of the building partially collapsed during construction. As of February 9, 2021, the collapsed wall was repaired and the new space almost ready for tenants.

Ponce de Leon Park ( PONSS də LEE-ən; also known as Spiller Park or Spiller Field from 1924 to 1932, and "Poncey" to locals, was the primary home field for the minor league baseball team called the Atlanta Crackers for nearly six decades. The Crackers played here in the Southern Association (1907–1959) and the International League (1962–64). It was also home of the Atlanta Black Crackers who captured the second half championship of the Negro American League in 1938.The ballpark was located at 650 Ponce de Leon Avenue; the street ran along the south side of the park i.e. along its first base side. Behind right and center field, atop the slope bordering the park on the East, were the tracks of the Southern Railway, now part of the BeltLine, a trail and future transit ring around the central neighborhoods of Atlanta. Across the street was the Ponce de Leon Amusement Park until 1926, when the hulking Sears Roebuck Southeastern Headquarters, now known as Ponce City Market, was built.

The Clermont Lounge is Atlanta's first and longest continually operating strip club, opened in 1965 and boasts a completely female ownership. Located in the basement of the Clermont Motor Hotel at 789 Ponce De Leon Avenue, in the Poncey-Highland neighborhood, the Clermont has survived multiple attempts at being closed by the Atlanta city government, and has established a nationwide reputation for its kitschy atmosphere and unusual dancers. The Clermont has been featured on an episode of Insomniac with Dave Attell. Celebrities known to have visited the Clermont when in Atlanta include Anthony Bourdain, Colin Firth, Marilyn Manson, Cole Sprouse, Ashton Kutcher, Kid Rock, Steven Yeun, Skinny Lister, Lady Gaga, Eric Roberts, Ming Chen, Jason Zimmerman and the Guys Weekend as well as David Cross and Bombay Bicycle Club. Visitors to the Clermont usually alternate between a few handfuls of regulars and large numbers of college students, newcomers to town, and tourists lured in by tales of the Clermont's myriad charms. The Clermont does not serve food or draft beer, nor does it accept credit cards (so take cash or use the ATM inside). The single dancer's stage is located in the middle of a circular bar, and the dancers choose (and pay for) their own songs on the in-house jukebox, as the club normally does not have an actual DJ. The Clermont is perhaps best known for featuring some dancers who do not meet the traditional physical standards for strippers, the most famous of whom is Blondie, noted for her ability to crush empty beer cans between her breasts as well as for her poetry.

Southern Dairies is a loft office redevelopment of a former dairy production facility and the Empire Manufacturing Company Building located in the Old Fourth Ward neighborhood of Atlanta, Georgia. The primary building was built in the early 1900s as a milk distribution facility. The Empire Manufacturing Company Building facing Glen Iris Dr. was built in the 1939. In the late 1990s, renovation was started to convert the buildings into loft office space. Southern Dairies is often credited as being one of the first warehouse conversions in the Old Fourth Ward neighborhood of Atlanta. In August 2002 the building was added the National Register of Historic Places. The project is located at the intersection of Glen Iris Dr and North Avenue next to the planned Jamestown development Ponce City Market. In October 2019, Jamestown purchased Southern Dairies campus for approximately $34.5 million.

The Empire Manufacturing Company Building located in the Old Fourth Ward neighborhood of Atlanta, Georgia. The building was built in 1939 by the North Carolina firm of Jackson & Edney for the National Linen Service Corporation which in 1962, merged with Zep to become National Service Industries, Inc. In the late 1990s, renovation of the building was started to convert the building into loft office space as a part of the Southern Dairies redevelopment. In February 2002, the building was added the National Register of Historic Places. The building was built with "a clear span truss system that permitted a 95-foot span without any supporting members to break up the floor space". It has Art Deco architecture.

Historic Fourth Ward Park is a park built on the site of the old Ponce de Leon amusement park, in the Old Fourth Ward of Atlanta, just south of Ponce City Market and just west of the BeltLine Eastside Trail. Currently the park covers 17 acres (6.9 ha) in two separate sections.

The Bridge is a 1997 sculpture by Thornton Dial. It is located at John Lewis Plaza in Freedom Park in Atlanta, Georgia at the intersection of Ponce de Leon Avenue with Freedom Parkway in the Poncey-Highland neighborhood. The work portrays "congressman John Lewis' lifelong quest for civil and human rights" and the community's "valiant efforts to stop the road and preserve intown neighborhoods".

The National NuGrape Company Lofts are located in Atlanta's Old Fourth Ward on the north side of Ralph McGill Blvd. and the west side of the BeltLine trail. The building was built in 1937 as the national headquarters for the National NuGrape Company, a soft drink firm in Atlanta, Georgia, United States which created the NuGrape, Sun Crest, and Kickapoo Joy Juice brands. The building was occupied by NuGrape until 1971, when it was sold to a printing company. After 1990, the building was converted to loft apartments. The building was converted to unique loft condominiums in 2003.