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Loggia del Mercato Nuovo

16th-century architecture in ItalyBuildings and structures completed in the 16th centuryLoggias in FlorenceRenaissance architecture in FlorenceTourist attractions in Florence
Firenze mercato
Firenze mercato

The Loggia del Mercato Nuovo (Italian pronunciation: [ˈlɔddʒa del merˈkaːto ˈnwɔːvo]), popularly known as the Loggia del Porcellino (IPA: [ˈlɔddʒa del portʃelˈliːno]), is a building in Florence, Italy. It is so called to distinguish it from the Mercato vecchio (IPA: [merˈkaːto ˈvɛkkjo]; "old market") that used to be located in the area of today's Piazza della Repubblica.

Excerpt from the Wikipedia article Loggia del Mercato Nuovo (License: CC BY-SA 3.0, Authors, Images).

Loggia del Mercato Nuovo
Via Por Santa Maria, Florence Quartiere 1

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N 43.769991666667 ° E 11.254294444444 °
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Mercato del Porcellino (Loggia del Mercato Nuovo)

Via Por Santa Maria
50122 Florence, Quartiere 1
Tuscany, Italy
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Palazzo delle Assicurazioni Generali, Florence
Palazzo delle Assicurazioni Generali, Florence

The Palazzo delle Assicurazioni Generali is a building in the Piazza della Signoria in Florence, Italy. Originally the Palazzo Fenzi, built for the Fenzi banking family and designed in the Neo-Renaissance style by Giuseppe Martelli and is one of the very few purpose built commercial buildings in the centre of the city though it housed on the upper floors reception rooms for the Fenzi family. The site was formerly occupied by the "Pisan Loggia" and the "Chiese de Santa Cecilia" While the architecture of the palazzo is undoubtedly inspired by that of the Palazzo Medici Riccardi, also in Florence, the Palazzo delle Assicurazioni Generali was never intended to be a private house but the local headquarters of the General Insurance Company which was founded in Trieste in 1831. There are other Palazzi delle Assicurazioni Generali in other Italian cities most notably Rome and Milan. During the latter half of the 19th century the Assicurazioni Generali (commonly known as "Generali") were expanding not only in Italy but also throughout Europe. The Assicurazioni Generali generally employed retrospective architectural style to reflect the surroundings of their offices in Rome the palazzo imitates the Palazzo Venezia which it faces, while in Milan the Palazzo delle Assicurazioni Generali is in a form of 19th century Baroque known as Beaux Arts. The Florence Palazzo delle Assicurazioni unsuccessfully vies for dominance in the piazza with the more historical and architecturally important Palazzo Signoria, today known as the Palazzo Vecchio. In spite of its height and size the architecture of the Palazzo delle Assicurazioni Generali harmonises with that of the surrounding buildings, and does not appear as a new imposter in the piazza. However, this is not a view shared by all, one source describes those buildings of Piazza della Signoria occupied by banks and Insurance companies as "seeming to belong to some cold northern climate rather than to the city that gave birth to the colour and vitality of the Renaissance" Part of the ground floor is home to one of Florence's more fashionable and historical cafés – "Rivoire", founded in 1872.

Caffè Giubbe Rosse
Caffè Giubbe Rosse

Caffè Giubbe Rosse is a historical literary café in Piazza della Repubblica, Florence. When opened in 1896, the cafè was actually called "Fratelli Reininghaus". It was named "Giubbe Rosse" (Red jackets or coats) in 1910, after the red jackets which waiters used to wear every day.The restaurant-café has a long-standing reputation as the resort of literati and intellectuals. Alberto Viviani defined the Giubbe Rosse as "fucina di sogni e di passioni" ("a forge of dreams and passions"). The Giubbe Rosse was the place where the Futurist movement blossomed, struggled and expanded; it played a very important role in the history of Italian culture as a workshop of ideas, projects, and passions. "We want to celebrate love of danger, of constant energy, and courage. We want to encourage going in aggressive new directions, feverish sleeplessness, running, deathly leaps, slaps and blows".Poets such as Ardengo Soffici, Giovanni Papini, Eugenio Montale, Filippo Tommaso Marinetti, Giuseppe Prezzolini and many others met and wrote in this literary café an important venue of Italian literature in the beginning of the 20th century. Important magazines such as Solaria and Lacerba originated here from the writers who frequented the café.In 2019, a second important movement, the Empathism, (in Italian: Scuola Empatica / Empatismo) was launched in this prestigious cultural hub by Menotti Lerro, Antonello Pelliccia and others.This cozy literary café, founded by two Germans, the Reininghaus brothers, in 1896, at the moment (since 2021) is permanently closed for financial problems.