The Ulm School of Design (German: Hochschule für Gestaltung Ulm) was a college of design based in Ulm, Germany. It was founded in 1953 by Inge Aicher-Scholl, Otl Aicher and Max Bill, the latter being first rector of the school and a former student at the Bauhaus. The HfG quickly gained international recognition by emphasizing the holistic, multidisciplinary context of design beyond the Bauhaus approach of integrating art, craft and technology. The subjects of sociology, psychology, politics, economics, philosophy and systems-thinking were integrated with aesthetics and technology. During HfG operations from 1953–1968, progressive approaches to the design process were implemented within the departments of Product Design, Visual Communication, Industrialized Building, Information and Filmmaking.
The HfG building was designed by Max Bill and remains intact today as a historically important and functional building under the auspices of Foundation Ulm. The HfG was the most progressive educational institution of design in the 1950s and 1960s and a pioneer in the study of semiotics. It is viewed as one of the world's significant design schools, equal in influence to the Bauhaus.The history of HfG evolved through innovation and change, in line with their own self-image of the school as an experimental institution. This resulted in numerous changes in the content, organization of classes and continuing internal conflicts that influenced the final decision of closing the HfG in 1968. Although the school ceased operation after fifteen years, the ′Ulm Model′ continues to have a major influence on international design education.
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