The Wheatsheaf, Fitzrovia

Lima is a restaurant in London, England, which serves Peruvian cuisine. The chef patron is Virgilio Martínez Véliz. In 2014, it was awarded a Michelin star, the first time a restaurant serving this cuisine had been awarded a star in Europe.

Rathbone Place is a street in central London that runs roughly north-west from Oxford Street to Percy Street. it is joined on its eastern side by Percy Mews, Gresse Street, and Evelyn Yard. The street is mainly occupied by retail and office premises.

The Marquis of Granby is a public house at 2 Rathbone Street, Fitzrovia, London, W1. The pub is named after John Manners, Marquess of Granby. He is popularly supposed to have more pubs named after him than any other person - due, it is said, to his practice of setting up old soldiers of his regiment as publicans when they were too old to serve any longer.The poet and playwright T. S. Eliot is associated with the pub. According to Time Out, the poet Dylan Thomas was a regular visitor, who frequented the pub to meet guardsmen who were cruising for gay partners, and then start fights with them.The pub appears on chapter XXVII of the Pickwick Papers by Charles Dickens.

Percy Street is a street in the London Borough of Camden that runs from Rathbone Street in the west to Tottenham Court Road in the east. At its western end it is joined by Rathbone Place and Charlotte Street. Nearby Percy Mews is off Rathbone Place. The street was built in the 1760s and is known for the number of artists that have lived there.

One Rathbone Square is a commercial building in London, and the UK headquarters of Facebook.

Gresse Street is a street in London that is on the border between the City of Westminster and the London Borough of Camden, the north and eastern sides being in Camden and the rest in Westminster. The street is joined by Rathbone Place, Stephen Street and Stephen Mews. The street stands on land that was once owned by the family of the painter John Alexander Gresse. The street is the home of the Fashion Retail Academy.

The Fitzroy Tavern is a public house situated at Charlotte Street in the Fitzrovia district of central London, England, owned by the Samuel Smith Brewery. It became famous during a period spanning the 1920s to the mid-1950s as a meeting place for many of London's artists, intellectuals and bohemians such as Jacob Epstein, Nina Hamnett, Dylan Thomas, Augustus John, and George Orwell. It is named either directly or indirectly after the Fitzroy family, Dukes of Grafton, who owned much of the land on which Fitzrovia was built. The building was originally constructed as the Fitzroy Coffee House, in 1883, and converted to a pub (called "The Hundred Marks") in 1887, by W. M. Brutton. In the early years of the 20th century, Judah Morris Kleinfeld became licensee. He rebranded it the "Fitzroy Tavern" in March 1919. The licence then passed to his daughter and her husband Charles Allchild who ran it into the 1950s. His granddaughter Sally Fiber who worked behind the bar from a very young age eventually wrote a history of the pub, "The Fitzroy: The Autobiography of a London Tavern" with the help of Clive Powell-Williams. There are photographs on the walls of both Michael Bentine and Dylan Thomas drinking in the pub. Since 2000 it has been the home of the Pear Shaped Comedy Club which runs every Wednesday in the downstairs bar.In 2018, the pub was given a pub design award by CAMRA for its 2015 refurbishment, in which its original Victorian appearance was retained and revived. Polished mahogany partitions with acid-etched glass were installed downstairs to recreate the original snugs, while wrought-iron pub signs in keeping with the originals were erected outside.

Charlotte Street Hotel is a luxury 5-star hotel in London, England. It is located at 15 Charlotte Street in Fitzrovia. The hotel opened on 5 June 2000 and contains 52 rooms.Charlotte Street Hotel is a modern boutique hotel furnished with 20th-century and contemporary art and a Botero sculpture. It features the work of British artists such as Roger Fry, Duncan Grant, Alexander Hollweg and Vanessa Bell. The hotel was designed by Kit Kemp, who purposefully wanted the design of the hotel to reflect vibrant contemporary London. The hotel is served by the Oscar Restaurant and Bar serving British cuisine on the ground floor next to the hotel lobby. The bar opens out onto the local street during the summer months where most media professionals wind down.On the ground floor are two open plan and spacious drawing rooms and a screening room with 67 Ferrari leather seats, showing films in the evening. The hotel also has two meeting rooms, a library and a fitness room on the lower ground floor.

The Fashion Retail Academy is a vocational training college in the Tottenham Court Road area of London, England. It was founded as a National Skills Academy in 2005 by M&S, Next, Experian, F&F and Arcadia, with funding from the UK government. Philip Green, chairman of the Arcadia Group, contributed between £5 million: 126  and £12 million: 119 . It opened in 2006 with about 200 students, and has since taught over 12,000 students.The Fashion Retail Academy trains people to work in head office roles within the fashion industry, working with over 140 UK brands and retailers to provide industry enrichment like work experience. Diploma courses run from six months to two years, and undergraduate degree courses are condensed across two years. They also offer fashion and retail apprenticeships. In 2022, the Academy launched specialist online courses.In April 2017, students from the college took part in the Future Retail Challenge at the World Retail Congress in Dubai.Molly-Mae Hague, an English social media influencer and runner-up in the fifth series of reality dating show Love Island, studied at the Fashion Retail Academy. She has been the creative director of fashion brand PrettyLittleThing since 2021. Several alumni have also been chosen as part of Drapers 30 Under 30 including Thom Scherdel, a buyer at The Idle Man, in 2015 and Alannah Gold, international digital trading manager at River Island, in 2022.

One Nation Under CCTV was a 2007 mural by graffiti artist Banksy on Newman Street in London. Painted on the wall of a building used by the Royal Mail, it depicts a child in a red hooded top painting the phrase, while being watched by a police officer and a dog. The mural was situated adjacent to a CCTV camera. The mural was painted over in April 2009. In 2008, the Westminster City Council ordered the work's removal on the grounds that it was an unlicensed commercial.

Rathbone Street is a street in London that runs between Charlotte Street in the north and the junction of Rathbone Place and Percy Street in the south. The street is partly in the London Borough of Camden (northern side) and partly in the City of Westminster. In the north, the pedestrianised Charlotte Place (formerly Little Charlotte Street) joins the street to Goodge Street. Rathbone Street is additionally joined to Charlotte Street by Percy Passage, an alleyway halfway down the street. On the west side of the street a passage next to the Newman Arms links Rathbone Street to Newman Passage. Another Rathbone Street is in Canning Town in east London.

The Newman Arms is a public house and restaurant at 23 Rathbone Street, Fitzrovia, London, W1. The pub dates back to 1730, and was once a brothel.The Newman Arms appears in George Orwell's novel Nineteen Eighty-Four where it was the model for the "Proles" pub. It featured again in his Keep the Aspidistra Flying, and in Michael Powell's film Peeping Tom. In 2012, the pub held a mediation meeting with Westminster City Council to address customer congestion on the pavement outside. The landlady's joke suggestion to serve drinks more slowly was taken at face value by the council, who agreed that serving staff should ensure that each transaction was complete before starting a new one, as part of an agreement to the pub retaining its licence.In 2017 the pub closed, and it was reopened by Truman's Brewery in 2018, the first pub that Truman's had opened since being re-founded in 2010. The menu reflects the food offering of previous landlord, Tracey Bird, with a focus on pies. The building has an unofficial blue plaque in honour of the former landlord: "Joe Jenkins, ex-proprietor, poet, bon viveur and Old Git, regularly swore at everybody on these premises". A prostitute in historical costume is painted onto a bricked-over upstairs window in reference to the building's history as a brothel.