place

1540 Broadway

1990 establishments in New York CityBertelsmannBroadway (Manhattan)Office buildings completed in 1990Skidmore, Owings & Merrill buildings
Skyscraper office buildings in ManhattanTimes Square buildingsUse mdy dates from February 2022
Bertlesman tower
Bertlesman tower

1540 Broadway, formerly the Bertelsmann Building, is a 44-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. Designed by David Childs of Skidmore, Owings & Merrill (SOM), the building was developed by Broadway State Partners, a joint venture between Bruce Eichner and VMS Development. 1540 Broadway occupies a site bounded by Broadway to the west, 45th Street to the south, and 46th Street to the north. It was originally named for its anchor tenant, German media company Bertelsmann. The building is divided into two ownership units: HSBC and Edge Funds Advisors own the office stories, while Vornado Realty Trust owns retail space at the base. 1540 Broadway consists of a low base, as well as a tower section measuring 733 ft (223 m) to its spire. An outwardly projecting "prow" extends from the western side of the building. The facade is designed with large signs at the base, with a main office entrance on 45th Street. The upper stories contain a facade of blue and green glass with vertical aluminum mullions. There is a public passageway and about 150,000 sq ft (14,000 m2) of retail space at the base; the retail space was originally supposed to be part of a five-story shopping mall that was never opened. The basement formerly contained a four-screen movie theater, while the upper stories contain 860,000 sq ft (80,000 m2) of offices. Broadway State Partners had developed 1540 Broadway on the site of Loew's State Theatre and several other buildings. Helmut Jahn initially proposed a mixed-use office, hotel, and commercial building on the site, though Childs subsequently drew up plans for an office building with retail at its base. Work started in 1988 and the building was completed in 1990, but it was completely empty for the next three years. Bertelsmann bought the building out of bankruptcy in 1992 and moved its headquarters there, opening several retail stores in the late 1990s. The Paramount Group bought the building in 2004, reselling the offices two years later to Equity Office Properties and the stores to Vornado. The offices were subsequently resold to Harry B. Macklowe in 2007, Deutsche Bank in 2008, and CBRE Group in 2009; HSBC and Edge acquired the offices in a two-part sale in 2010 and 2011.

Excerpt from the Wikipedia article 1540 Broadway (License: CC BY-SA 3.0, Authors, Images).

1540 Broadway
Broadway, New York Manhattan

Geographical coordinates (GPS) Address External links Nearby Places
placeShow on map

Wikipedia: 1540 BroadwayContinue reading on Wikipedia

Geographical coordinates (GPS)

Latitude Longitude
N 40.758055555556 ° E -73.985 °
placeShow on map

Address

Bertelsmann Building (1540 Broadway)

Broadway 1540
10036 New York, Manhattan
New York, United States
mapOpen on Google Maps

linkWikiData (Q827638)
linkOpenStreetMap (137716320)

Bertlesman tower
Bertlesman tower
Share experience

Nearby Places

Loew's State Theatre (New York City)
Loew's State Theatre (New York City)

Loew's State Theatre was a theatre in New York City, located at 1540 Broadway. Designed by Thomas Lamb in the Adam style, it opened on August 29, 1921, as part of a sixteen-storey office building for the Loew's Theatres company, with a seating capacity of 3,200 and featuring both vaudeville and films. It was Broadway's first $1 million theatre. It was initially managed by Joseph Vogel, who later became president of Loew's Inc. and then MGM.Loew's became the last theatre in Times Square to continue booking vaudeville acts as that medium declined in the 1930s; when it hosted its last vaudeville show on December 23, 1947, sentimental goodbyes were made from the stage in recognition of the end of an era.In March 1959 the theater completed an $850,000 remodeling that reduced the number of seats from 3,316 to 1,885 but made them wider and increased the space between rows. The proscenium arch also was eliminated and a wide-screen projector was installed to permit the showing of CinemaScope and VistaVision (but not Cinerama) motion pictures. The interior was redecorated using a beige-on-gold palette. The remodeled theater reopened with the New York premiere of Some Like It Hot, with Marilyn Monroe in attendance.The theatre held several world premieres including The Three Musketeers (1948), Annie Get Your Gun (1950), Ben-Hur (1959), Becket (1964), and Doctor Dolittle (1967).The cinema was split into two in 1968 with the former balcony re-opening on December 18, 1968 as the State II with 1,214 seats with the U.S. premiere of Chitty Chitty Bang Bang. The orchestra was renamed State I with 1,172 seats. In March 1972, State I held the world premiere of The Godfather, which also opened the following day at State II.It closed on February 19, 1987, and it is now the site of the Bertelsmann Building.

Lyceum Theatre (Broadway)
Lyceum Theatre (Broadway)

The Lyceum Theatre ( ly-SEE-əm) is a Broadway theater at 149 West 45th Street, between Seventh Avenue and Sixth Avenue, in the Theater District of Midtown Manhattan in New York City. Opened in 1903, the Lyceum Theatre is one of the oldest surviving Broadway venues, as well as the oldest continuously operating legitimate theater in New York City. The theater was designed by Herts & Tallant in the Beaux-Arts style and was built for impresario Daniel Frohman. It has 922 seats across three levels and is operated by The Shubert Organization. The facade became a New York City designated landmark in 1974, and the lobby and auditorium interiors were similarly designated in 1987. The theater maintains most of its original Beaux-Arts design. Its 45th Street facade has an undulating glass-and-metal marquee shielding the entrances, as well as a colonnade with three arched windows. The lobby has a groin-vaulted ceiling, murals above the entrances, and staircases to the auditorium's balcony levels. The auditorium has an ornately decorated proscenium and boxes, but the ceiling and walls are relatively plain. An apartment above the lobby, originally used by Frohman, was converted to the headquarters of the Shubert Archives in 1986. The stage door entrance is through 152 West 46th Street, a 10-story wing designed by Herts & Tallant, which also houses the dressing rooms and some backstage facilities. The current Lyceum replaced Frohman's earlier Lyceum on Fourth Avenue, which closed in 1902. The current theater opened on November 2, 1903, with the play The Proud Prince. Frohman's brother Charles served as the theater's manager until dying in 1915, and Daniel Frohman subsequently partnered with David Belasco to show productions at the theater until 1930. Afterward, Frohman lost the theater to foreclosure in the Great Depression, and a syndicate composed of George S. Kaufman, Max Gordon, and Moss Hart bought the theater in 1940. The Shubert Organization has operated the theater since 1950. The Lyceum was leased to the Association of Producing Artists (APA) and Phoenix Theatre in the late 1960s and to the National Actors Theatre during much of the 1990s.

1552 Broadway
1552 Broadway

1552 Broadway, also known as the I. Miller Building, is a commercial structure on Times Square in the Theater District of Midtown Manhattan in New York City. Located at the northeast corner of Broadway and 46th Street, the building was designed by Louis H. Friedland, with sculptures by Alexander Stirling Calder. The current building, designed for shoe retailer I. Miller, dates to 1926 and was combined from two 19th-century brownstone residences on the site. It contains decorative elements from several styles. The building was designed with four stories, though the top story has been removed internally. The facade was designed in a different manner on Broadway and 46th Street. The Broadway elevation is designed with a storefront at the first two stories and billboards on the top two stories. The 46th Street elevation is divided into five vertical bays, with limestone on the two lowest stories and stucco above. Between the third-story windows on 46th Street are niches with statues of actresses Ethel Barrymore, Marilyn Miller, Mary Pickford, and Rosa Ponselle. There are billboards above the roof. Inside, the storefronts were subdivided into space for I. Miller and a retail tenant, while the upper stories contained I. Miller's offices. Shoe designer Israel Miller had leased space at the previous brownstone at 1554 Broadway in the 1910s. He signed a long-term lease on the buildings in 1920 and, upon taking possession of the lease, remodeled the brownstones in 1926 with new facades by Louis H. Friedland. Miller also commissioned the actresses' sculptures from Calder, which were installed in 1929 shortly after Miller's death. The building remained an I. Miller store until the 1970s, after which the building was sold to investors. The New York City Landmarks Preservation Commission designated 1552 Broadway as a city landmark in 1999, and a TGI Fridays restaurant operated at 1552 Broadway in the early 21st century. The building was sold to SL Green and Wharton Acquisitions in 2011, and the new owners made extensive renovations from 2012 to 2014, converting the building to part of an Express, Inc. store and removing the fourth floor.

Embassy Theatre (New York City)
Embassy Theatre (New York City)

The Embassy Theatre, also known as the Embassy 1 Theatre, is a former movie theater at 1560 Broadway, along Times Square in the Midtown Manhattan neighborhood of New York City. Designed by Thomas W. Lamb, the theater opened in 1925 at the ground floor of 1560 Broadway, the headquarters of the Actors' Equity Association. While no longer in use as a theater, the space is preserved as a New York City designated landmark, and it continues to operate as a store. The theater interior is accessed by an entrance vestibule, which connects to an outer lobby with marble trim and a coved ceiling. The inner lobby, decorated with woodwork and mirrors, was originally used to sell tickets; it was designed in a similar manner to the outer lobby. The auditorium originally had 598 seats, which were arranged on a single raked floor, facing a proscenium arch with a movie screen. The side walls of the auditorium contain piers with lighting fixtures, behind which are murals by Arthur Crisp. The ceiling contains plasterwork decoration and lighting fixtures by Rambusch Decorating Company, including a central recessed dome. These design details remain intact except for the removal of the original seats and movie screen. The theater opened on August 26, 1925, and was originally operated by Metro-Goldwyn-Mayer (MGM). Its first manager, Gloria Gould, staffed the theater almost exclusively with young women. After Guild Enterprises began operating the Embassy in 1929, the theater became the first newsreel theater in the United States. The decline of the newsreel format forced the Embassy to revert to showing films in 1949. The New York City Landmarks Preservation Commission designated the theater as an interior landmark in 1987, and the Embassy showed its last film in 1998. The Times Square Business Improvement District renovated the theater into a visitor center, which operated from 1998 to 2014. Following another renovation, the Embassy reopened in 2019 as a store themed to soccer star Pelé.

2010 Times Square car bombing attempt
2010 Times Square car bombing attempt

On May 1, 2010, a terrorist attack was attempted in Times Square in Manhattan, New York. Two street vendors alerted NYPD after they spotted smoke coming from a vehicle, and a car bomb was discovered. The bomb had been ignited, but failed to explode, and was disarmed before it caused any casualties. Two days later, federal agents arrested Faisal Shahzad, a 30-year-old Pakistan-born resident of Bridgeport, Connecticut, who had become a U.S. citizen in April 2009. He was arrested after he had boarded Emirates Flight 202 to Dubai at John F. Kennedy International Airport. He admitted attempting the car bombing and said that he had trained at a Pakistani terrorist training camp, according to U.S. officials.United States Attorney General Eric Holder said that Shahzad's intent had been "to kill Americans." Shahzad was charged in federal court in Manhattan on May 4 with attempted use of a weapon of mass destruction and other federal crimes related to explosives. More than a dozen people were arrested by Pakistani officials in connection with the plot. Holder said the Pakistani Taliban directed the attack and may have financed it.U.S. Secretary of State Hillary Clinton warned of "severe consequences" if an attack like this were to be successful and traced back to Pakistan. The Obama administration saw a need for retaliatory options, including a unilateral military strike in Pakistan, if a future successful attack was to be traced to Pakistan-based militants.On October 5, 2010, Shahzad was sentenced to life in prison after pleading guilty to a 10-count indictment in June, including charges of conspiracy to use a weapon of mass destruction and attempting an act of terrorism.